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Dear Client: Former Dallas Cowboys QB-turned-beer-marketer Troy Aikman, founder, and David Reny, CEO, of Eight Elite Light Beer appeared on Beernet Radio to walk us through the brand’s relaunch, the numbers behind a year of high double-digit growth in Texas (after a tough couple of years after Covid), and a discussion of having a strategic partner to scale it nationally. THE RELAUNCH, ONE YEAR IN. Eight relaunched in May 2025 with a new tagline (“lose the additives, keep the taste”),
Quality Brands To Take Over RNDC’s Ops in the Plain States
Dear Client: The deals keep moving for RNDC. Not long after the announcement this morning that Breakthru would acquire RNDC’s JVs in Kentucky and Indiana – another one popped up. Indeed, RNDC also shared today that it has entered into a letter of intent with multistate A-B house, Quality Brands, in “a potential transaction” to acquire RNDC’s operations in the Plains States including, Nebraska, South Dakota, and North Dakota. Note, Quality Brands currently has locations in Nebraska, South Dakota, Wyoming,
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