NIQ: Half of U.S. Adults Interested in Trying THC Beverages

Dear Client: Even though THC beverages have an uncertain future legislatively, the untapped consumer opportunity remains huge: 50% of U.S. adults, or 130 million people, would be interested in trying THC beverages, NIQ reports in its latest perspective on pockets of growth in the industry.  And while consumer interest in THC beverages extends beyond current users – the more than 1 in 4 adults, or 28% of U.S. adults who’ve tried cannabis-infused beverages, who skew male, younger, Hispanic and single