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“I’m not talking about $15, $20 12-packs, I’m talking about $9.99 12-packs, $8.99 12-packs…. We’ve gotta get beer healthy.” -Ari of Outlaw Light Dear Client: When you’ve been in the beer industry for awhile, you get conditioned to the fact that for the past 20 years, domestic premium light beer has been and always will be in systemic decline. Yes, it’s still the largest beer category by far, but the fact remains that it is dying a slow inexorable death.
Domestic Light Beer is Too Expensive
“I’m not talking about $15, $20 12-packs, I’m talking about $9.99 12-packs, $8.99 12-packs…. We’ve gotta get beer healthy.” -Ari of Outlaw Light Dear Client: When you’ve been in the beer industry for awhile, you get conditioned to the fact that for the past 20 years, domestic premium light beer has been and always will be in systemic decline. Yes, it’s still the largest beer category by far, but the fact remains that it is dying a slow inexorable death.
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