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Dear Client: Big Sipz brand of malt and wine-based RTDs from Patco Brands has quietly become the third largest premixed “cocktail” brand in c-stores, behind BuzzBallz and BeatBox, and just overtaking Monaco in scans, and it’s only been in market for two years. Big Sipz straddles BuzzBallz and BeatBox as it comes in both cups and tetrapak, and they have big plans for 2025 including a 24 oz. can, 1 liter jug, variety pack in cups, and a mandate to
Dear Client: The first of two reports we’ve been waiting for to inform the Dietary Guidelines has dropped. The National Academies of Science Engineering and Medicine concluded that the moderate consumption of alcohol is associated with a lower risk of cardiovascular disease than no drinking at all, according to a copy obtained by Politico, (which apparently broke embargo on the story). The report was slated to be released to the public on Thursday. Politico is styling it as a victory
Dear Client: Biden’s Federal Trade Commission is really blowing **** up on their way out. After just having (ultimately) tanked the Albertsons-Kroger deal for anti-competitive concerns, the FTC announced this morning that it is suing Southern Glazer’s Wine and Spirits, the largest U.S. wine and spirits wholesaler, for “illegal price discrimination” by essentially charging small and independent retailers more than its larger chain customers, in violation of the Robinson-Patman Act. Specifically, the FTC’s complaint alleges “that by selling wine and
December BPI Edging on Expansion
Dear Client: Beer wholesalers are heading into the New Year with a “slightly cautious outlook,” per the latest Beer Purchasers’ Index from the NBWA, as total beer purchasing in December and at-risk inventory both recorded an index of 48 for a month. Though the latest December BPI is a bit short of expansion territory, a little shy of the November BPI (50), and “slightly below the 10-year average” for December, it is a better finish to the past few conclusions
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