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Dear Client: Your editors have been on the road for much of the summer, summing up fast-changing trends for wholesalers around the country. One throughline keeps surfacing, and it isn’t going anywhere: the industry’s hyperfocus on occasions. Remember 10 years ago, when craft ruled the industry so thoroughly that Constellation paid around $1 billion for Ballast Point, and Heineken’s Lagunitas purchase was (roughly) similarly valued? The buzzword back then was “authenticity,” and you couldn’t sit through an earnings call without
Everything is an Occasion Now
Dear Client: Your editors have been on the road for much of the summer, summing up fast-changing trends for wholesalers around the country. One throughline keeps surfacing, and it isn’t going anywhere: the industry’s hyperfocus on occasions. Remember 10 years ago, when craft ruled the industry so thoroughly that Constellation paid around $1 billion for Ballast Point, and Heineken’s Lagunitas purchase was (roughly) similarly valued? The buzzword back then was “authenticity,” and you couldn’t sit through an earnings call without
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