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Dear Client: Big Sipz brand of malt and wine-based RTDs from Patco Brands has quietly become the third largest premixed “cocktail” brand in c-stores, behind BuzzBallz and BeatBox, and just overtaking Monaco in scans, and it’s only been in market for two years. Big Sipz straddles BuzzBallz and BeatBox as it comes in both cups and tetrapak, and they have big plans for 2025 including a 24 oz. can, 1 liter jug, variety pack in cups, and a mandate to
Dear Client: The first of two reports we’ve been waiting for to inform the Dietary Guidelines has dropped. The National Academies of Science Engineering and Medicine concluded that the moderate consumption of alcohol is associated with a lower risk of cardiovascular disease than no drinking at all, according to a copy obtained by Politico, (which apparently broke embargo on the story). The report was slated to be released to the public on Thursday. Politico is styling it as a victory
Dear Client: Biden’s Federal Trade Commission is really blowing **** up on their way out. After just having (ultimately) tanked the Albertsons-Kroger deal for anti-competitive concerns, the FTC announced this morning that it is suing Southern Glazer’s Wine and Spirits, the largest U.S. wine and spirits wholesaler, for “illegal price discrimination” by essentially charging small and independent retailers more than its larger chain customers, in violation of the Robinson-Patman Act. Specifically, the FTC’s complaint alleges “that by selling wine and
New Bud Light Super Bowl Ad Features Zany “Big Men on Cul-De-Sac”
Dear Client: Bud Light’s upcoming Super Bowl ad is finally here for previewing, and it is indeed a return to humor, as A-B brass has promised. It just might make viewers want to grab a Bud Light – or at least live on a cul de sac. Check out the minute-long spot, “Big Men on Cul-De-Sac,” featuring Post Malone (in his fourth Bud Light Super Bowl ad) and comedian Shane Gillis, as they bring the Bud Lights, the party, and
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