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Dear Client: BBD has learned that Dan White, The Coca-Cola Company’s Chief of New Revenue Streams, is leaving the alc business at the company. It’s notable, as Dan helped stand up The Coca-Cola Company’s bev alc strategy (he had “end to end P&L responsibility” for Red Tree Beverages, per his LinkedIn), and to many in the bev alc industry, he was its face. The past half decade has seen the soda giant partner with multiple bev alc producers to make
So Far, So Good
Dear Client: If you’re looking for a “signal check” heading into the heart of Super Bowl selling, Bump Williams is leaning into a simple idea: the beer business doesn’t need a miracle — it needs more shoppers. And while he’s not buying the industry’s “rebirth” narrative for 2026 yet, he says early-year store checks are flashing enough green lights to matter. Sidebar: Speaking of trends, Total BevAlc is up 6.1% vs. prior week in absolute dollars, in Circana for the
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