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Dear Client: It’s been hard to miss Garage Beer lately. After a breakout 2025 that saw the light lager explode onto the national scene, the brand continues to turn heads in 2026. From a move into stubby bottles and a novel bucket play in the off-premise, to a recent courtside playoff chug from co-owner Travis Kelce next to fiancée Taylor Swift, and now a sprawling “American Summer” campaign featuring everything from patriotic packaging to “a million cheese ball challenge” –
Memorial Day Gut Check: Gas Pains, Some Rain, Flavor Ruled
Dear Client: People are already asking us for early gut checks on Memorial Day sales, so we turned to the experts: Our wholesaler truth squadders. Now, it’s definitely too early for a full read, and we’ll know more after this week. But based on reports from a few handfuls of wholesalers, here’s the TLDR (Too Long, Didn’t Read) summary of our early check… Rather, several reported RTDs pulling (name checks included Sun Cruiser, BuzzBallz, White Claw, Cayman Jack, Smirnoff), though
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