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Dear Client: Gallo’s six-ish-month-old Lucky One brand – a vodka lemonade RTD inspired by Barstool Sports founder Dave Portnoy’s rescue dog, Miss Peaches – is already tracking toward a million cases, according to Gallo Chief Commercial Officer Britt West. In fact, it should hit the major volume benchmark by the end of the month. “Lucky One is the number one new brand in terms of dollars for 2025,” Britt shared with BBD, citing IRI Total U.S. MULO (again, for completely
Fresh Finds From the NACS Floor
Dear Client: Before the weekend, we promised more highlights from our winding walks through the monstrous exhibit floor at NACS in Chicago last week. And today, we’ll make good on that promise with more of the sightings that stopped us in our tracks. For instance… MONSTER MAKING MOVES INTO SPIRIT RTDs. The company’s bev alc division, Monster Brewing, displayed an imminent vodka-based RTD line, called Just Vibe, which will hit nationally next year. Just Vibe checks in at 4.5% ABV
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