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Dear Client: Tip Top Proper Cocktails are building out a lane of their own in the crowded ready-to-drink space. The brand relies on complex, bar-quality canned cocktails. And the format is novel: really high proof offerings (20s-30s% ABV) in really small cans (100ml/3.4 oz.). They seem to be reaching an inflection point. They’re a top 10 velocity brand in Nielsen’s spirits RTD category, a very crowded data set, yet they’re not even among the top 45 distributed brands, so they’re
Miller Lite Turns Up Spend, Walken For Soccer Summer
Dear Client: Earlier this month, Molson Coors provided a peek at how it plans to attack this summer’s “Summer of Soccer,” with the company centering its efforts around a trio of brands: Coors Light, Miller Lite and Topo Chico Hard. We’ve already brought you the details on Coors Light’s platform. Now, it’s Miller Time. And like many of the big brands looking to make hay on this summer’s array of occasions, Miller Lite is heading into it with a “robust”
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