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Dear Client: In a move to “meaningfully expand” its reach in the U.S., Guatemalan conglomerate Castillo Hermanos announced yesterday that it has entered into “a definitive agreement” to purchase Harvest Hill Beverage Company from PE firm Brynwood Partners. And though headlines of the reported $1.5 billion deal revolve around the “kiddie” drinks in Harvest Hill’s portfolio, like SunnyD, Juicy Juice and Little HUG, note that there are potentially big bev alc implications here. HOW DOES IT TIE INTO BEV ALC?
Good Boy Looking to Run with the Big Dogs
Dear Client: Since Surfside’s swell, there have been a handful of heavyweights hopping on the vodka tea wave, from Boston Beer with Sun Cruiser, to Gallo with High Noon, and now, Anheuser-Busch with Skimmers. With that type of lineup, it would appear difficult for a lesser known, emerging beverage brand to break through. But 3-year-old Good Boy Vodka is trying to find a way, in part with a wild card — or “Wild Thing” — in its bag: golfing legend
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