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Dear Client: Sierra Nevada gathered its wholesalers at Mills River this week for a meeting staged as a James Bond mission briefing, code name “Operation 00 Sierra,” down to a British-computer emcee, agent code names, and a closing “license to sell.” Under the tuxedos (and tee-tuxes) was a serious tone: Sierra sees ’27 as a do-or-die year for craft. Among the most newsworthy items we flagged at the meeting was the brand’s call to fight against “the vortex”; leverage a
All Eyes on Pricing in Era of Market Consolidation
Dear Client: Today, we bring you the other hot topic from this week’s annual Center for Alcohol Policy (CAP) conference: pricing dynamics and antitrust enforcement (see our initial hot topic roundup here). From dynamic, AI-driven pricing to quantity discounts that have come under scrutiny – regulators, particularly at the state level, are taking a closer look at CPG pricing, especially as markets continue to consolidate while consumers’ purse strings tighten. “Markets have become so challenging, consolidation and other things make
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