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Dear Client: The Vibe Conference “for on-premise beverage leaders” kicked off in San Diego this week. Two different sessions struck us for featuring two different operators’ very different philosophies on beer. And yet they arrived at roughly the same conclusion: Beer is important to their base. But it ain’t without its issues. Texas Roadhouse’s beverage director wants session beer served ice cold to a guy named John who drives a Chevy and doesn’t need to see the menu. Dog Haus
Diageo Beer Carries The Co. In the U.S. For H1 (But Not Enough)
Dear Client: Diageo dropped its fiscal first half results yesterday (the six months ended Dec. 31, 2025), and the story in the U.S. remains a tale of two businesses: Diageo Beer Co. USA keeps climbing, while U.S. spirits keep sliding. Indeed, while net sales of Diageo’s U.S. spirits sank 9.3% in the half, DBC USA delivered nearly the inverse result, with net sales up 7.3%. GUINNESS, SMIRNOFF DRIVE DBC USA SALES TO 7.3% GAIN IN BACK HALF OF ’25. Diageo
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