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Dear Client: One more piece of breaking news before you enjoy your holiday: Today, Pernod Ricard USA, one of the top spirits players in the country, has announced some route to market changes that newly award the company’s RTD business in seven states to large Molson Coors/Constellation houses, Reyes and Crescent Crown. Crescent Crown and Johnson Brothers/Maverick also got in on Pernod’s new incubator brand business as well. The moves coincide with Pernod USA’s launch of two new business divisions
PepsiCo System to Distribute Alani Nu as Soda Giant Ups its Celsius Stake
Dear Client: PepsiCo and Celsius Holdings have announced this morning that the soda giant will up its stake in Celsius to about 11%, via a 5% purchase of Celsius preferred stock, worth $585 million. Recall, PepsiCo initially took an 8.5% stake in the company back in 2022, for $550 million [see BBD 08-01-2022]. PepsiCo will nominate an additional director to serve on Celsius Holdings’ board. Part of the end game certainly seemed for Pepsi to distribute the fast-growing Alani Nu,
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