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Dear Client: Hot, aggressive, and affordable have been some of the main words describing beer pricing heading into July 4 this year, and we can confirm such descriptors after conducting our usual spot check of weekly ads across the country. Indeed, it’s cheap out there, and if shoppers are looking to pay less than a buck a can, they’ve got options — across an array of segments this week/weekend. But one additional descriptor we would submit surrounding pricing this weekend
Sun Cruiser Hitting Big Benchmarks
Dear Client: Boston Beer’s 4.5% ABV vodka-based iced tea/lemonade RTD player, Sun Cruiser, is officially in its first full summer of national distribution, and it has picked up real momentum. In New England, Sun Cruiser has already become the no. 1 RTD Tea and no. 1 RTD Lemonade by volume, as well as the top RTD 8-pack across all RTDs in the region (in multi-outlet and c-stores the latest 13 weeks to 6/22, New England). That’s per Erica Taylor, Boston
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