3-Tier Grokks Sourcing for Super Premium

Dear Client: While BBD readers are well aware that super premium is among the biggest bright spots for beer currently (up 3% in dollars vs. YA; up 7% vs. 2YA), 3 Tier’s analysts took a deeper dive recently into what, exactly, is driving that growth (i.e. where consumers are shifting away from), as well as that of other bright spots (NA, cider).  ULTRA LIGHT, INCLUDING NA, DRIVING MOMENTUM. Also not surprising to BBD readers: the “ultra light” style within super