Dear Client:  One of the highlights from our annual BBD Summit this week were two of the nation’s largest and most distinctive retailers — Whole Foods and Walmart — keeping it real on the virtual stage, about everything they saw in 2020. We’re talking trends, shelf space, top sellers, out of stocks, swelling SKUS (contrary … Continue reading “Retailers Tell All”

Dear Client:  Bev alc segments continue to merge — especially with the massive canned RTD trend. So it shouldn’t surprise readers that yesterday’s Wine and Spirits Daily Summit session covering “the World of Canned Wines and Spirits” was just as newsworthy for the beer industry as it was for the wine and spirits worlds.  Of … Continue reading “Cutwater Spirits Founder Spills the Beans on Canned Cocktails Strategy”

Dear Client:  Bev alc segments continue to merge — especially with the massive canned RTD trend. So it shouldn’t surprise readers that yesterday’s Wine and Spirits Daily Summit session covering “the World of Canned Wines and Spirits” was just as newsworthy for the beer industry as it was for the wine and spirits worlds.  Of … Continue reading “Cutwater Spirits Founder Spills the Beans on Canned Cocktails Strategy”

Dear Client:  We were able to snag Stephanie Stubler, the Alcohol Category Leader for Amazon, for this year’s Beer Industry Summit.  Given that this was one of their first interviews on their bev-alc business (that we know of), we tried to pry as much as we could about Amazon’s e-commerce bev alc strategy, from inventory … Continue reading “Amazon’s Approach to Alcohol”

Dear Client:  It’s that time of the year again where we bust out our ancient pair of magic foggy binoculars to gaze upon the next twelve months, and relay what we see. Recall our usual caveats with predictions:  1. We’re not always right, but never uncertain. 2. We don’t conjecture on specific people’s jobs, and … Continue reading “Our 2021 Predictions”

Dear Client:  The new joint-venture between Molson Coors and Yuengling has chosen Texas as their first expansion market, which is not surprising. Here’s why: It’s the largest market they’ve opened yet.Molson Coors has a large brewery in Fort Worth with capacity. Texans tend to prefer darker colored, but lighter tasting lagers.   At first beer folks in … Continue reading “Yuengling’s Texas Challenge”

Dear Client:  Today, Yuengling is announcing it will finally hit the great beer drinking state of Texas. This watershed movement marks Yuengling’s first new state through their westward-looking JV with Molson Coors, first announced last September. But fans will have to wait until fall to see the beer, according to the official announcement.  Yuengling’s beers … Continue reading “Yuengling Finally Hitting Texas This Fall”

Dear Client:  Whew. A lot has happened since we last updated you on the Bang/Pepsi case.  Here are the Cliff’s Notes: Recall, Pepsi is embroiled as a defendant in a suit with VPX (Bang) in Florida over what Bang dubs as the company’s “tortious interference” in the company’s business dealings with other parties. (This, initiated … Continue reading “Court Orders Bang to Stay with Pepsi, Pending Arbitration, But Bang ain’t Having It”

Dear Client:  Well folks, it’s a new year I guess, even though much of it so far is turning out to be as tumultuous as the one we just (allegedly) left behind.  One of the special things about BBD is its direct line to distributors. As you may know, your editor and publisher grew up … Continue reading “December Doldrums: Distribs Share Year-End Results”

Dear Client:  Well it looks like Molson Coors is picking up right where it left off in 2020, as far as new partnerships go.  Yep, after announcing a barrage of deals in the back half of 2020, it took less than two weeks to announce its first one of the New Year. The latest? Yet … Continue reading “Molson Coors Strikes Partnership with The Rock’s New Energy Drink, ZOA”

Dear Client:  The Truly franchise isn’t the only hard seltzer brand rolling out a big, new lemonade line extension this month (with pretty much all the other major seltzer brands following suit later this year).  Bud Light Seltzer Lemonade, the new extension off Anheuser-Busch’s roughly 10 share seltzer brand, Bud Light Seltzer, officially hits markets … Continue reading “Bud Light Seltzer Debuts with Edgy New Spots”

Dear Client:  The results for Constellation’s third quarter (the three months ended November 30, 2020) are in, and it looks like the company is back in its usual form after a tough 2020, which had affected their operations. Beer depletions for the company were up 12%, blowing past the depletions results seen last quarter (+4.7%).  … Continue reading “Constellation Beer Bounces Back”

Dear Client:  With more distributors getting into non-alc products, despite the lasting sting from big energy brand departures, who left beer houses with nominal compensation, Molson Coors wants its wholesalers to know: They care. And so, having chewed it over with the NBWA, the company is amending the non-alc agreement they’re offering distributors, in the … Continue reading “After Pushback, Molson Coors Makes “Kumbaya” Changes to NA Contracts”

Dear Client:  Never in my five-plus decades has a year been so eagerly anticipated, which makes this business of  prediction particularly daunting. I’m generally inclined to be optimistic, but rose-colored glasses stretch time. Good things always take longer to emerge than any of us would wish. Over 18 years of doing this I’ve learned that … Continue reading “Predictions 2020: How Did We Do?”

Dear Client:  I’m not going to delve into the maudlin clichés of what a terrible year 2020 was. We all know what we know, and what we don’t know, we are likely expecting to newly appear in a terrifying news report. Like locusts or more wildfires or coyotes developing opposable thumbs and taking over university … Continue reading “Piping All Hands: Let’s Take Care of Our Own”