Dear Client:  You could have seen this one coming, since Mike’s Hard Lemonade has been the top hard lemonade brand for two decades. On today’s Mark Anthony Brands virtual sales meeting, new CMO John Shea announced that Mike’s Hard Lemonade Seltzer will hit shelves on March 1.  The company clearly seeks to take back what … Continue reading “Mike’s Launching Hard Lemonade Seltzer”

Dear Client:  BeatBox Beverages has had a good run during COVID. The “party punch” is growing volumes exponentially, and making real inroads at c-store, with little exposure to the on-premise.       Never seen a BeatBox? Maybe you have. It’s a brightly colored single-serve wine product that plays more like an FMB. There are several servings in … Continue reading “The Wine FMB You’re About to Know”

Dear Client:  It’s hard to believe it’s been a week and a day since D. G. Yuengling & Son and Molson Coors Beverage Co. announced a JV to expand the Pennsylvania-based brewer to 25 westward states.  Luckily, 17-year Yuengling vet Pat Pikunas, now VP of Strategic Planning and Development, fleshed out some insights on the … Continue reading “Molson Coors/Yuengling: “It’s a New Supplier””

Dear Client:  The Floribama Beer King, which is what I call Elliot Maisel, much to his dismay I’m sure, and his Gulf Distributing, a Blue/Silver house in Alabama, has a deal to acquire the remaining distribution assets of the Schilleci family’s Birmingham-based distributorship, Supreme Beverage — but with a twist. Members of the Schilleci family … Continue reading “The Floribama Beer King Quietly Strikes a Deal”

Dear Client:  Last week, Craft Business Daily brought you news of the newest big entrant into non-alc beer, Lagunitas. They’ll launch IPNA in December.  But new Lagunitas chief Dennis Peek, who came over from Heineken Canada (where he was managing director) six months ago, said their other big plays involve distribution runroom for the brewer, … Continue reading “Lagunitas Still Has “Massive” Distribution Opportunity”

Dear Client:  Texas Governor Greg Abbott announced yesterday that businesses currently operating at 50% capacity — including restaurants, retail stores and gyms — across most of the state will be allowed to operate at 75% capacity starting Monday, reports Statesman. The order does not allow for bars to reopen. The only three regions not included … Continue reading “Big Beer-Drinking States Making Restaurants Fuller”

Dear Client:  Anheuser-Busch has announced an agreement to sell its wholly owned distributorship operations in Colorado, to Georgia-based A-B house, Eagle Rock Distributing. Eagle Rock will be expanding operations to Colorado with this deal.  The company called the development “an important step in leveraging the partnership between A-B’s WODs and independent wholesaler system to help … Continue reading “A-B Selling Colorado Branches to Georgia-Based Eagle Rock”

Dear Client:  It’s been well over a decade since Heineken USA’s Amstel Light had an ad air on the tube.  In fact, the last spot the brand had on TV was this gem from its Live Tastefully campaign, check it out, different days. Anyways, that 14-year hiatus is set to come to a close this … Continue reading “Amstel Light Snags TV Airtime for the First Time in 14 Years”

Dear Client:  Molson Coors Brewing Co. chief Gavin Hattersley took the stage last night at the “first ever virtual fall distributor meeting” acknowledging the year’s challenges. GAVIN ADDRESSES ELEPHANTS, THEN EAGLES. He addressed the elephants – first, lamenting how the brewer’s February meeting in Houston, “the best in years,” was cut short by the Milwaukee … Continue reading “The Latest on Molson Coors’ Big Brand Plans and Supply Situation”

Dear Client:  Molson Coors Beverage Company and Pottsville, Pennsylvania-based Yuengling Brewing Co. have entered a JV they’ve dubbed a “long-term brewing partnership” to help Yuengling expand beyond its current 22-state footprint.  “The joint venture between Yuengling and Molson Coors will oversee any new market expansion beyond the 191 year old brewer’s existing 22 state footprint … Continue reading “Yuengling Strikes JV with Molson Coors to Expand Westward”

Dear Client:  Shortly after we reported Friday morning that Constellation Beer was contemplating a general price increase (GPI) on November 1, we got word that Constellation is telling distributors it is holding on a GPI until the first tri-mester 2021.  That after A-B had communicated to distributors that it was waiting until after the Super … Continue reading “Constellation Reportedly Punting on GPI Until 2021”

Dear Client:  Molson Coors chief Gavin Hattersley took the virtual stage at the Barclays Global Consumer Staples Conference earlier this week, and provided updates on the two burning questions surrounding Molson Coors right now: What’s the latest on can supply? And when will the company ramp up its marketing again? “CAN SUPPLY REMAINS TIGHT.” When … Continue reading “Gavin: Tight in the Tall Cans, Loose in the Marketing”

Dear Client:  Whoever placed a bet on what Truly hard seltzer’s next big innovation would be, it’s time to pony up.  Boston Beer shared with BBD that they’re launching a new Truly Iced Tea Hard Seltzer line, come January. They describe it as “a combination of refreshing hard seltzer with real brewed tea and fruit … Continue reading “Truly’s New Flavor: Iced Tea”

Dear Client:  Molson Coors Beverage Company is making good on its new name. The company today unveiled a wide range of new non-alc products that it plans to roll out this fall in select markets, giving us our first peek at some of the work they’ve been doing with L.A. Libations, which you’ll recall Molson … Continue reading “Which NA Products is Molson Coors Launching? All of Them”

Dear Client:  Heineken USA is finally dipping its toe in the fizzy water. The brewer, which teased a Mexican-inspired seltzer called Canijilla at its distributor conference last fall, is now testing the new line this month in two heavily Hispanic populated U.S. markets: McAllen, Texas (with Glazer’s Beer and Beverage) and San Bernardino, California (Gate … Continue reading “HUSA’s Hard Seltzer is Here”