Dear Client: Yesterday we reported that multi-state bev alc distributor, Breakthru, is consolidating its Molson Coors business in Southern Nevada. But as they have some level of beer operations in about seven states (plus Canada), we wondered what trends they’ve seen in this very unusual year.  Overall, it’s basically what many others are seeing: Crazy … Continue reading “What This Big Liquor Distributor is Seeing in Beer”

Dear Client: On Friday, BBD learned that one of the nation’s largest liquor distributors, Breakthru Beverage, closed on a deal to consolidate its Molson Coors business in Southern Nevada. It added the Miller portfolio to its legacy Coors business. “Las Vegas [will] be a fully consolidated market for Molson Coors  — we’re really excited about … Continue reading “Breakthru Will Consolidate Molson Coors Business in Southern Nevada — More?”

Dear Client: How was A-B able to keep U.S. market share flat, “the best result in memory,” per one analyst, despite the seltzer category’s rocketship trends in the quarter?  The answer: Bud Light Seltzer. Well, and Mich Ultra, and mainstream performing much better (although Bud Light is still losing total beer share in scan data). … Continue reading “Bud Light Seltzer Driving U.S. Results”

Dear Client: The Coca-Cola company this morning announced that it would test a Topo Chico branded hard seltzer in Latin America later this year. Soon after, a CNBC reporter said it would hit the U.S. next year, which Coca-Cola has confirmed to BBD.  Details from the announcement were sparse: “The Coca-Cola Company is committed to … Continue reading “Coca-Cola Launching Topo Chico Hard Seltzer in U.S. Next Year”

Dear Client: Anheuser-Busch says their “U.S. business performed well in the second quarter” even in the face of the pandemic, thanks “to the continued implementation” of their “commercial strategy.”  And we have to agree – their results, at least stateside, weren’t so bad. “Estimated market share was stable” for A-B during the quarter, as depletions … Continue reading “A-B Depletions “Flattish” in Q2, Shipments Down 6.1%”

Dear Client: Back in 2006, then Anheuser-Busch chief August Busch IV told a packed crowd at our yearly Beer Industry Summit (more on that later), that they were committed to seriously getting into wine and spirits, first with their knockoff of Jägermeister, Jekyll and Hyde.  And he encouraged his wholesalers to go ahead and get … Continue reading “Beer Wholesalers Band Together to Create an Indie National Wine & Spirits Distrib Network”

Dear Client: By now, 95% of Buffalo Wild Wings stores have reopened for some level of on-premise dining, even if only on the patio.  Retailers are, understandably, keeping numbers close to the chest at this unpredictable time.  But Beverage Innovation Manager Jason Murphy tells BBD they’re actually doing better than one might have thought at … Continue reading “Buffalo Wild Wings Paints Surprisingly Rosy Picture”

Dear Client: We got New Belgium chief Steve Fechheimer on the phone about recent news that the brewer is terminating a handful of distributors in Southern California and around Chicago as well.  [tip of the hat to our friends at Insights Express for first reporting story].  Turns out NBB sent out termination letters last week … Continue reading “New Belgium Shoots its Shot”

Dear Client: THE PREMISE.  At the end of July, which will happen this Friday, millions of Americans receiving federal Covid-19 assistance (plus state assistance) will stop getting their $600 a week checks — not to mention that PPP loans helping businesses maintain their payrolls are starting to run out. In other words, this Friday may … Continue reading “Next Week Crucial for Beer Industry”

Dear Client: What could Boston Beer possibly have added on a call, after their Q2 results yesterday revealed 46% depletion growth? And net revenues up 42%? Sure, gross margin was hampered, down a few points, at 46.4%. But everyone who follows Boston by now knows the deal: Truly relies on third-party production, which is expensive. … Continue reading “Boston’s Post-Pandemic Playbook”

Dear Client: Fasten your seatbelts, folks.  This story has alleged intrigue, blackmail, betrayal, and most importantly, it addresses the 9,000,000 pound gorilla in the room:  How do suppliers and distributors account for sales to central Amazon / Walmart / et al warehouses in their respective territories?   For their part, the big suppliers (A-B, MC, STZ, … Continue reading “How to Account for Amazon Warehouse Sales?”

Dear Client: That’s hard to swallow in certain areas. The on-premise recovery seems to be a jagged line featuring ups and downs by region. That makes sense, considering that the country is basically about evenly split between states that have rolled back or paused reopenings, and those who have reopened, or are reopening.  BBD has … Continue reading “On-Premise A Jagged Little Pill”

Dear Client: New Bud Light spots (also starring Bud Light Seltzer, apparently a trend since the Super Bowl spots) are celebrating the return of sports, as Major League Baseball kicks off July 23rd, (without fans in the stands, of course).  The campaign is anchored with a spot called “Take Me Out to the Ballgame,” with … Continue reading “New Bud Light (and Seltzer) Spots Celebrate “Return” of Sports”

Dear Client: Nobody ever said beer industry law moves at warp speed. To tell you the truth, I don’t even remember a time before I started reporting on efforts to change the Massachusetts beer franchise law. Indeed, I have now been apprised it has been over a decade of haggling, mostly on where to put … Continue reading “Massachusetts to (Finally) Pass Franchise Carveout”

Dear Client: When a company dusts off a 60-year-old brand, typically, they’re banking on nothing but nostalgia. Very rarely is a brand dug up from the vault with qualities that hit on today’s trends, but Little Kings Cream Ale may buck that notion. We’ll explain why in just a minute, but first we have to … Continue reading “The “Little” Brand Eyeing a Big Comeback”