Dear Client: Bud Light Seltzer has only been out in market for a week now, but distributors are already describing the launch to BBD as “incredible,” “exceptional,” and as one colorfully put it, “f***ing killing it.” Indeed, we’ve already heard of some distributors selling tens of thousands of cases in the first few days. In … Continue reading “Your Way-Too-Early Read on Bud Light Seltzer”

Dear Client: Heineken USA chief Maggie Timoney took the stage at The Breakers this week. She opened up asking the audience if there were any Seinfeld fans in the room, because “this’ll be about 20 minutes of nothing,” she joked, as the company is in its quiet period.  That didn’t prove true. She teased imminent … Continue reading “HUSA Chief on the “Infinite Game””

Dear Client: Babe Wine was the subject of a lot of talk during both our BBD and WSD Summits.  Indeed, Kevin O’Brien, Principal, Zepponi & Company, which handles bev alc M&A, told the Wine & Spirits Daily Summit that A-B’s big canned wine play is definitely something that could disrupt the established wine players.  Babe’s … Continue reading “Babe Wine Could be “A Big Problem” for Big Wine”

Dear Client: Some takeaways from some heavy-hitting wholesalers on stage at the Beer Summit: Some beer wholesalers are looking at doubling their hard seltzer business. CDL drivers constitute some of their biggest headwinds. Yes, distributor alignment matters. You gotta play ball with Amazon. And it’s worth taking on wine and spirits. For more detail, read … Continue reading “Giant Distribs Sound Off on Alignment, Amazon, Seltzer and More”

Dear Client: Whew, another successful Summit in the books. For all those who missed it, have no fear, we’ll be spending the next week or so relaying all the top-notch content shared on the big stage. We’ll kick things off with some notable quotables from our first speaker of the Summit, Boston Beer chief Dave … Continue reading “Burwick’s “Bizarro World””

Dear Client: Ah, prediction time.  Again, we brush the dust off our magic foggy binoculars and look to see what could happen in 2020. Recall our usual caveats: 1. We’re not always right, but never uncertain. 2. We don’t conjecture on specific people’s jobs, 3. We try to stay away from things that — by … Continue reading “A New Decade, New Predictions”

Dear Client: Get ready to see more of the Bud Light Seltzer campaign. The full spots start hitting this weekend, featuring a cast of small-town characters from Seltzer, PA, the drink’s spokestown.  If you saw last weekend’s teaser featuring Seltzer’s “mayor” practicing how to pitch “seltzer,” it’s more of that.  Like “Cheers” meets a small … Continue reading “A Peek at the New Bud Light Seltzer Campaign”

Dear Client: Mark Anthony Brands announced back at their distributor meeting last fall that they’d build a couple of facilities in short order to support the rocketship growth of White Claw, including one site in New Jersey.  Then, late last year, chief Anthony Von Mandl pegged the capex expense at $385 million, and promised facilities … Continue reading “White Claw to Open Facility in Glendale, AZ By June”

Dear Client: A-B will run four 60-second spots during The Big Game, CMO Marcel Marcondes told media in a call today.  Budweiser will get one. The Michelob Ultra family will get two: One for the flagship, and one for Michelob Ultra Pure Gold. And Bud Light will share one 60-second spot with the new Bud … Continue reading “A-B To Air Combo Bud Light/Seltzer Ad For Super Bowl; Plus 1 Bud, 2 Ultra Spots”

Dear Client: Constellation Beer Business saw overall beer depletion growth of 7.3%  in fiscal Q3. That’s better than its Q2 showing of 6.2% (though that number had been affected a bit by selling days). Shipments were up 6.8% for the latest quarter. Import beer depletion growth was better still, at +7.9, “driven by Modelo Especial, … Continue reading “STZ Beer Does it Again; Q3 Depletions up 7.3%”

Dear Client: The news that Molson Coors is ceasing production at its 5 million barrel Irwindale, CA brewery is shocking, but not surprising.  First, they hinted at its closure during its legal issues with Pabst over production, and also it’s no secret MC — like most brewers — has excess brewing capacity in the U.S., … Continue reading “Awful Lot of Dry Tin Out There”

Dear Client: Molson Coors Beverage Company just announced plans to cease production at its Irwindale, Calif., brewery by September 2020. “Additionally, Molson Coors has entered into an agreement with Pabst Brewing Co. which gives them an option to purchase the Irwindale facility,” it said.  Recall that Molson Coors, then MillerCoors, shuttered its brewery in Eden, … Continue reading “Molson Coors to Cease Production at Irwindale, Gives Pabst Option to Buy”

Dear Client: The first, short TV spots for A-B’s giant bet this year, Bud Light Seltzer, hit during NFL Wild Card Games this weekend. Seemingly straight out of a scene from TV’s satiristic “Parks and Recreation,” they ring true to Bud Light VP Andy Goeler’s promise that the new campaign will be “fun” like that … Continue reading “First Bud Light Seltzer Spots Revealed”

Dear Client: So we’re doing something a little different this year.  I spent the day looking a our email open rates for each day’s BBD, and decided to use this issue to link to the five most read. And some of the results surprised me. Yes, breaking news always gets the love. But also anything … Continue reading “The Top Five Most Read Stories of 2019”

Dear Client: So we’re doing something a little different this year.  I spent the day looking a our email open rates for each day’s BBD, and decided to use this issue to link to the five most read. And some of the results surprised me. Yes, breaking news always gets the love. But also anything … Continue reading “The Top Five Most Read Stories of 2019”