Dear Client: Busch Light Apple, Bud Light Strawberry Lemonade, a Jack Daniel’s Seltzer?  Yes, these are all real products in 2020. BUD LIGHT STRAWBERRY LEMONADE COMES TO CANADA. The Bud Light Strawberry Lemonade, which comes in a pink and yellow slim can, giving off Natty Light’s Naturdays vibes, is exclusive to the Canadian market for … Continue reading “Three New Products You Have to See to Believe”

Dear Client: Mark Anthony Brand’s marketing maven, the man behind much of the strategy for White Claw, is leaving the company.  His departure is effective July 31. No successor has been named.  “It is with mixed emotions that I announce Sanjiv Gajiwala, our passionate Marketing Leader has made the decision to transition to his next … Continue reading “Mike’s Hard Marketing Chief, Sanjiv Gajiwala, Leaving”

Dear Client: First, the bad news. Beer’s performance was less than lukewarm over the recent July 4 holiday. Per Nielsen, for the week ended July 4: -Beer/FMB/cider trends “lagged significantly, nearing pre-COVID growth rates at +6.6%.” -It gets worse: Take “beyond beer” products out of that group, and core beer was down 0.8%. “This is … Continue reading “Core Beer Bombed, Seltzers Snagged More Share Over July 4”

Dear Client: If you’re in the half of the US that doesn’t yet know what Johnny Bootlegger or a Clubtail is, you will by next year. The company behind those brands, Geloso, is the third-largest FMB player nationally in c-stores (52 weeks to 6/14), behind Mark Anthony and Boston Beer, although currently only in 30 … Continue reading “The Biggest Supplier You’ve Never Heard of: Geloso”

Dear Client: That’s the line we keep hearing. In fact, Columbia Distributing’s chief growth officer Jesse Ferber, who has been in the beer business for a near quarter of a century now, used the phrase twice in a recent conversation with our WSD editor Sarah Barret who graciously squeezed in a few beer questions for … Continue reading ““Never Seen Anything Like It””

Dear Client: A-B has submitted a $5 million offer in compromise (OIC) to the TTB, having been accused of a laundry list of trade practice violations – mostly inducements, including making entertainment and sports agreements tied to retailer product purchase requirements.  Recall it was a little over a year ago that the TTB accepted a … Continue reading “A-B Pays $5 Mill, Branch License Suspension for Alleged Trade Violations”

Dear Client: With seltzers, RTDs and spirits continuing to rule bev alc growth, nothing is hotter than “beyond beer” products at traditional beer producers right now.  Anheuser-Busch’s Beyond Beer business unit chief, Fabricio Zonzini, gave us a “peek under the hood” of how they are approaching the non-beer category – and how their Beyond Beer … Continue reading “Under the Hood at A-B’s Beyond Beer Unit”

Dear Client: That’s the most common theme we’ve gotten from distributors this week (even though my email was down yesterday for several hours).  “We were up for the week of July 4th, but going forward our out-of-stocks will make July a tough month.”  That’s the most common refrain we are seeing.   It’s Molson Coors, Constellation, … Continue reading “The U.S. is Out of Beer”

Dear Client: Wholesalers’ Fourth of July reads are starting to trickle into the BBD inbox, and so far, so good.  (Although we must note that when asking for self-reporting trends, distributors who are up are more likely to reply.) The majority of distribs writing in said their sales were up low to mid-single-digits for the … Continue reading “July 4 Stock Outs Belied Beer Growth”

Dear Client: Remember back when there was no pandemic — about 100 years ago — when Molson Coors sued Anheuser-Busch alleging their 2019 Super Bowl ads and packaging pointing out that Bud Light isn’t brewed with corn syrup while Miller Lite and Coors Light were, was misleading?  Those were such simple times ….. Such naive … Continue reading “The Latest on CornGate”

Dear Client: Ahead of the holiday weekend, large swaths of states and major cities are reclosing bars, pointing to the establishments as major sources of coronavirus spread. By the time you read this story, more may have been announced.  In Wisconsin on Wednesday, the Madison-Dane County public health department ordered indoor service at bars to … Continue reading “More States and Cities Reclose Bars”

Dear Client: At the Kroger in College Station, Texas, (home of Texas A&M University) there are no premium lights in the circular ad.  Just Mexican imports, seltzers, below-premium, big/local crafts, and Mich Ultra.  HEB and Walmart did not offer any beers in their weekly ads.  And we spotted similar trends in other chains as we … Continue reading “Brewers Keeping Their Powder Dry”

Dear Client: Constellation hinted a little over a month ago that they expected their first quarter depletions to be up low-to-mid single digits, and shipments to be down that much, [see BBD 05-28-2020]. And that’s exactly what happened. The company reported fiscal year 2021 Q1 beer results, which covers the three months ended May 31, … Continue reading “Constellation Beer Q1 Depletions Up 5.6%, Organic Shipments Down 6.3%”

Dear Client: There’s no telling how many more drinkeries will buckle as local governments attempt to slow the spread of coronavirus.   By now, most of the states that reopened first are now shutting parts of their on-premise back down. Arizona, which started to reopen in early May, is now closing bars again.  The news broke … Continue reading “Even Arizona is Reclosing Bars”

Dear Client: Nearly halfway through the year, and beer is looking as healthy as it probably ever has in off-premise scans. The latest IRI data to June 14, shows total beer dollars are up double 22.3% in food YTD, up 15.6% in convenience YTD, and up 18% in multi-outlet and convenience so far.  Then, every … Continue reading “Beer Still Killing it on Off-Premise”