Dear Client: Honest truth, I started thinking about writing this story several weeks ago.  And with the flood of news coming in every day, it has become more clear:  beverages — beer, wine, spirits, malt-based seltzers, spirits-based RTDs, wine based RTDs, hybrids, non-alc — are all converging into one market with an overlapping consumer, and … Continue reading “The Great Convergence”

Dear Client: Reyes’ West Coast headquarters, Harbor Distributing in Huntington Beach, California, has struck an agreement to acquire “substantially all of the assets of Redding Distributing Company in Redding, California,” furthering the distributor’s recent activity in Northern California. Redding sits atop the Sacramento Valley.  The deal is slated to close by the end of April, … Continue reading “Reyes Signs Yet Another Agreement in Northern California: Redding”

Dear Client: Apparently the line of companies waiting to get into the hard seltzer business is much longer than we thought. The next wave seems to be on-premise retailers, capitalizing on their popular drink brands. Last week we reported that Texas Roadhouse was rolling a hard seltzer, modeled on its flavored margaritas [see BBD 02-23-2021], … Continue reading “Sonic Rolling a Hard Seltzer”

Dear Client: It looks like 2020 was a pretty good year for beer after all, despite supply gluts and a paralyzed on-premise. The Beer Institute revised some of its 2020 domestic shipments numbers yesterday, such that the full year saw a gain of 0.1%, to 167,362,000 barrels. That’s vs. the previously estimated -0.5%.  October domestic … Continue reading “2020 Domestic Tax Paid Shipments Show Full Year Growth After All”

Dear Client: Anheuser-Busch InBev delivered its fourth quarter and full-year results this morning, and with it a look at how the brewer wrapped up 2020 in the U.S. A-B says its fourth quarter U.S. results were “impacted by the second wave of the COVID-19 pandemic and corresponding restrictions to the on-premise channel.” Indeed, depletions were … Continue reading “A-B Posts Flattish Depletions for 2020”

Dear Client: With Anheuser-Busch set to report its fourth quarter and full-year earnings tomorrow, we thought it would be prudent to provide you with a primer on the brewer’s latest results in the off-premise.  But before we dive into where things currently stand for the brewer, let’s rewind a couple months back to take a … Continue reading “Despite Dollar Growth, Share Gains Continue to Elude A-B”

Dear Client: Longtime Constellation beer marketer Jim Sabia made headlines a few years ago when he was promoted to Constellation’s overall EVP and Chief Marketing Officer in 2018. But now he’s moving out of the top marketing spot at the company for a newly created position:  Executive Vice President and Managing Director, Beer Division, “with … Continue reading “Jim Sabia Moves from Constellation CMO to Managing Director of Beer”

Dear Client: In what seems like ages ago already, we had Constellation chief Bill Newlands on the virtual Beer Business Daily stage late last month to talk about run-room in every aspect of Constellation’s business.  Bill paints a rosy, fruitful future. Consider: Modelo is the no. 1 beer in some coveted markets, including Southern California … Continue reading “Bill Newlands on Rocket Ships, From Corona Seltzer to the Next Modelo”

Dear Client: It’s been a minute since we’ve caught up with Crook & Marker, and we’re glad we did because the bev alc company, which tells BBD it grew triple digits in 2020 and delivered over $26 million of retail in measured channels, has some big moves in store for 2021. One surprising move – … Continue reading “Crook & Marker Making a Run at RTD Margs”

Dear Client: You may have heard of Ashland Hard Seltzer. If not, here’s the gist: It’s a fast-growing organic hard seltzer brand in/from San Diego, opened by Saint Archer vet, Josh Landan (who you may recall sold that venture to MillerCoors in 2015). In fact, Ashland is quite reminiscent of Saint Archer, at least in … Continue reading “Ashland Hard Seltzer in Talks with A-B?”

Dear Client: If you’ve been one of the ones asking Heineken USA for more innovation, well, you’ve got your wish. The company unveiled a slew of new innovation at their virtual Distributor meeting yesterday with products that fall in traditional beer and beyond (including FMBs, canned cocktails, and even sparkling wine).  Indeed, there’s quite a … Continue reading “HUSA Unveils a Host of New Innovation, Including Dos Equis Ranch Water”

Dear Client:  Another day, another rabbit.  For it is rabbits, yes rabbits, which are pulled out of Boston Beer Co.’s magic hat about every five years or so.  First national craft beer, first light craft beer, then they produced a huge FMB (Twisted), then a big cider (Angry Orchard), now a fast growing hard seltzer, … Continue reading “Boston Does it Again: Hard Seltzer to Hit 15 Share, and Other Observations”

Dear Client:  We call him the billion dollar man because he’s the man in charge of Molson Coors Beverage Company’s emerging growth market, which they have publicly committed to growing into a billion dollar business in three years. It’s a tall order.  And the man it is tasked to is Pete Marino and his team. … Continue reading “The Billion Dollar Man”

Dear Client:  Yesterday, BBD brought you news of ABI/Grupo Modelo filing suit against Constellation over what it deems to be improper use of the Corona mark in the U.S.  ABI and company contend that Constellation’s Corona Hard Seltzer brand violates their 2013 agreement, as it is not a traditional malt-based beverage. ABI claims that the … Continue reading “Constellation to Distributors: We Will Defend Our Rights”

Dear Client:  Grupo Modelo, a subsidiary of Anheuser-Busch InBev, filed suit in New York District Court early this morning against Constellation Brands, for what Grupo Modelo deems improper use of the Corona mark in the U.S. They contend that using Corona as a hard seltzer brand violates their 2013 agreement allowing Constellation to use the … Continue reading “Grupo Modelo Files Suit Against Constellation over Corona Hard Seltzer”