Dear Client: The more we write about White Claw shortages, the more distributors write in to share their own stories of the inevitable product shortages and out-of-stocks that skyrocketing demand creates. Mike’s Hard chief Phil Rosse tells BBD they’re doing “everything they can to keep up with surging demand, but that indeed “supply has got … Continue reading “White Claw Summer 2019 Creating Shortages”

Dear Client: Glazer’s Beer and Beverage has entered an agreement to purchase GLI, Inc., a 4 million case distributor in San Antonio, TX.  GLI is unique in that it is one of the few remaining “all other” stand-alone beer distributors in the country (no Bud-Miller-Coors-Constellation, except for minor brands).  Still, GLI’s impressive portfolio would be … Continue reading “Last of the Mohicans: Glazer’s to Buy GLI Distributing”

Dear Client: Overall beer volume is up 1.8% in Nielsen’s all outlet channel for the latest four weeks to August 3. The growth was enough to bring category volume into positive territory YTD, albeit barely, up 0.1%. What propped beer up in the latest frame? Grocery.  Beer volume was up an eye-popping 5.6% in the … Continue reading “Beer is Back?”

Dear Client: Over the weekend, we spotted some 12-packs of White Claw 70, a 70-calorie, zero sugar version of White Claw. It’s 3.7% ABV, and includes four flavors: Clementine, Watermelon, Lemon and Pineapple. All four of the flavors above are new to the White Claw family. But what really struck us about this latest version … Continue reading “We Spotted the New “White Claw 70” in the Wild”

Dear Client: Today, Boston Beer finally gives drinkers a look at its new Truly Hard Seltzer campaign with Keegan-Michael Key.  In five 15-second spots, the comedic actor uses, at turns, vodka, whiskey, scotch, light beer and wine for everything but drinking, as his quaff of choice (at least, in the commercials) is now Truly. Each … Continue reading “Boston CMO on New Truly Ads: When Building a MegaBrand, Go Big”

Dear Client: We finally got Pabst general manager, Matt Bruhn, on the horn to talk about Pabst Blue Ribbon Hard Coffee.  It’s been in market just about four weeks now, and they’re already out of the stuff. They’ve got to ensure they can scale their manufacturing process of the malt beverage with coffee and milk … Continue reading “Pabst Testing 8% “Stronger Seltzer” in 5 Markets”

Dear Client: These days, CPG companies inside and outside bev alc feel compelled to hedge their bets in uncharted territories, like the growing non-alc occasion, and the spectre of legal weed.  Just yesterday, Diageo, the world’s largest liquor company,  announced its investment of a “significant majority shareholding” in Seedlip, the “world’s first” distilled non-alcoholic spirit. … Continue reading “What’s this World Co(nsu)ming To? CPG Companies Pivot Via Non-Alc, Weed Deals”

Dear Client: Anheuser-Busch is still buying craft breweries.  The brewer just announced that they’ve purchased Ohio’s Platform Beer Co. for their Brewers Collective, which is now roughly 12 partners strong.  If you haven’t heard of Platform Beer Co., well, they’re already eyeing 40,000 barrels of production this year, per a recent Crain’s article. The brewer … Continue reading “A-B Adds Ohio’s Platform Beer Co. to Brewers Collective”

Dear Client: As alcohol trends flatten, “restaurants, bars and other establishments are having to get equally creative with their drink offerings to meet the needs of consumers opting for booze-free nightlife experiences,” says Nielsen, opening its charting of the “sober curious” movement. It’s a roundup informed by a survey that the research firm conducted with … Continue reading “Sober September? Please Stop”

Dear Client: Looks like A-B’s Drinkworks machine is just about to meet a very direct challenger.  We’re always on the trail.   Recall, Drinkworks is the joint venture between Anheuser-Busch and Dr. Pepper Keurig, that launched in late 2018. Touted as the “ultimate bar back,” Drinkworks launched statewide in Missouri and Florida in May, [see BBD … Continue reading “The Next Big Personal Drinks Machine?”

Dear Client: Every now and then, readers will write in to tell me that they thought a certain issue of Beer Business Daily was so good that they printed it out and keep it handy as a reference. I feel like this is one of those issues.  Tony Magee, the iconic founder of Lagunitas, has … Continue reading “Where in the World is Tony Magee?”

Dear Client: Diageo Beer Co. reported another strong fiscal year last week, with volumes growing 8% and net sales growing over 10% for the 12 months through June.  Their FMB sales grew 18% on continued growth of Smirnoff Spiked Seltzer and Smash, with Guinness up 3% for the year and dollar sales up 7% for … Continue reading “Diageo’s Nuno Teles on Expanding Share in Seltzer and On-Premise”

Dear Client: Lots of questions for Gavin Hattersley on Molson Coors’ earnings call yesterday about his plans as incoming CEO of Molson Coors. Everyone received the same answer. As we reported yesterday, Gavin, the current CEO of MillerCoors will take Mark Hunter’s spot as CEO of Molson Coors after Mark retires on September 27 this … Continue reading “What’s Next for MillerCoors?”

Dear Client: Shortly after Molson Coors reported Q2 earnings this morning (global depletions down 5.6%), they sent out another major announcement: That president and CEO Mark Hunter will retire, effective September 27, with current MillerCoors chief Gavin Hattersley to take his place, effective September 28.  Asked about Gavin’s replacement at the top MillerCoors spot, a … Continue reading “Gavin Hattersley Taking Top Molson Coors Role; Mark Hunter Retiring”

Dear Client: MillerCoors just reported Q2 depletions were down 4.8%, which the company partially attributed to “industry declines.” Shipments excluding contract brewing were down 6.7%, “driven by lower brand volume and quarterly timing of wholesaler inventories as we expect brand volume and STW trends to largely converge on a full year basis.” Meanwhile, it’s costing … Continue reading “MillerCoors Q2 Depletions Down 4.8%, Shipments Down 6.7%”