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Dear Client: Diageo is reportedly looking to sell off Ciroc vodka, according to people familiar with the matter, reports Bloomberg. Diageo added Ciroc to the portfolio in 2007, also striking a marketing agreement with Sean “Diddy” Combs for the brand. You’ll recall, last year Diageo cut ties with Diddy after Diddy sued Diageo alleging racial discrimination led to poor performance of their co-owned DeLeon Tequila. That case was resolved in January [see WSD 01-17-2024]. Now Diageo has reached out to potential
Dear Client: As 2024 comes to a close, 2025 trend predictions have been rolling in, particularly related to cocktail and spirits trends. Before we get into projected 2025 trends, first let’s take a look at the “most profitable and noteworthy” cocktails of 2024, according to a recent CGA report. 1. Mojito. In Q3 2024, the sales velocity of mojito cocktails in the on-premise was 37% higher compared to the same period in 2023. The cocktail also remained in the
Dear Client: This morning Diageo announced the appointment of Sally Grimes as ceo, North America, and Claudia Schubert as president and coo, North America, effective October 1. You may recall, Claudia was named North America president last year following Debra Crew’s appointment as global coo (now global ceo) [see WSD 07-12-2022]. Sally has more than 25 years of experience under her belt in the food and beverage industry. Most recently she was the ceo at Cliff Bar & Company, and
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