How Taste Perception Puts Wine at a Disadvantage

Dear Client:  There are multiple factors impacting the decline in wine consumption in recent years, some of which are beyond control while others the wine industry can, and should, address.  One such factor is taste perception. Indeed, taste perceptions have shown to be a major factor in the lower consumption of wine non-adopters and a purchase barrier for marginal wine consumers, according to Wine Market Council (WMC).  Addressing this issue of taste perception among wine-hesitant consumers was the focus of