Top RTD Players Peel Back the Layers on Category Growth & Potential

Dear Client:  Amidst downtrading and de-premiumization concerns, spirits-based RTDs continue to outperform the broader bev alc category, growing double digits and now accounting for about 28% of total spirits volume in the off-premise, per NielsenIQ.  At the annual NABCA conference last week, several major players in the RTD space took the stage to share their perspectives on what's driving category growth and where it's headed.  Panelists included: Clement Pappas, co-founder & ceo, Stateside Brands (maker of Surfside); Scott Hempstead, national