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Dear Client: Former Dallas Cowboys QB-turned-beer-marketer Troy Aikman, founder, and David Reny, CEO, of Eight Elite Light Beer appeared on Beernet Radio to walk us through the brand’s relaunch, the numbers behind a year of high double-digit growth in Texas (after a tough couple of years after Covid), and a discussion of having a strategic partner to scale it nationally. THE RELAUNCH, ONE YEAR IN. Eight relaunched in May 2025 with a new tagline (“lose the additives, keep the taste”),
Share of Cart, not Cases: Austin Sawyer on the Stalemate Heading into Planning Season
Dear Client: The “miracle summer” we were all hoping for with giant sports, easy comps and America’s 250th might not be coming at the magnitude we were expecting, and distributors heading into supplier planning and budget season around the corner should take that into account. That was the throughline from Countermeasures Corp. founder Austin Sawyer in an interview with Harry, as they walked through a beer business that’s looking like we may be in for another tough summer. Austin offered
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