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Dear Client: It was a big week for beer, but not big enough. Circana scans for the week ending July 5 show the category generated more than $1.16 billion in sales over the holiday frame, a near 24% increase from the prior week. Still, the Fourth of July jolt failed to result in any YA growth, as beer dollars declined 1.1% versus last year’s holiday week, and volume fell 2.4%. Needless to say, that’s an underwhelming showing for a holiday
Surfside Chief on Their Blockbuster Summer – And Even More Innovation
Dear Client: This week, we caught up with Stateside Brands co-founder and CEO Clem Pappas on their breakout summer of Super Lyte. The new hard ‘ade RTD continues to exceed forecasts, leaving them scrambling to keep up with demand. Clem told BeerNet Radio that they’re about to eclipse the million-case mark for the brand by the end of the month – and they only launched it in March. Now, they plan to take the brand national by fall, while piloting
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