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Dear Client: With the Fourth of July weekend upon us, we once again combed through weekly ads from around the country to see what caught our eye. And despite Jewel-Osco once again advertising Suntory’s spirit-based RTD -196 for $1.96 an 8-pack after rebate (about 24 cents a can), that wasn’t the promotion that stopped us in our tracks. We knew something incredibly cheap was lurking. After all, just a couple weeks back Outlaw chief Ari Opsahl told BBD the brewer
New Constellation Chief Wants to “Choicefully Explore White Spaces”
Dear Client: Ahead of today’s Constellation Q1 earnings call, we perused the CEO/CFO commentary released with yesterday’s earnings and came away with a few tidbits worth sharing. The document gave a glimpse of new CEO Nicholas Fink’s priorities – including what looks like an appetite for disciplined M&A and an occasion-first approach to the business – plus some good signs for the on-premise side and stepped-up beer marketing spend across key Q2 and Q3 events. Read on. NICK’S OCCASION-FIRST LENS.
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