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Dear Client: It’s been hard to miss Garage Beer lately. After a breakout 2025 that saw the light lager explode onto the national scene, the brand continues to turn heads in 2026. From a move into stubby bottles and a novel bucket play in the off-premise, to a recent courtside playoff chug from co-owner Travis Kelce next to fiancée Taylor Swift, and now a sprawling “American Summer” campaign featuring everything from patriotic packaging to “a million cheese ball challenge” –
3-Tier Grokks Sourcing for Super Premium
Dear Client: While BBD readers are well aware that super premium is among the biggest bright spots for beer currently (up 3% in dollars vs. YA; up 7% vs. 2YA), 3 Tier’s analysts took a deeper dive recently into what, exactly, is driving that growth (i.e. where consumers are shifting away from), as well as that of other bright spots (NA, cider). ULTRA LIGHT, INCLUDING NA, DRIVING MOMENTUM. Also not surprising to BBD readers: the “ultra light” style within super
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