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Dear Client: After spending the spring and summer months separating itself from its former craft brand, Stone Brewing, Sapporo USA brass is “very excited about this new version” of the company and is “seeing amazing results,” CEO Zach Keeling recently shared with BBD. The brand, which has “grown 30% over the last four years,” is up 27% YTD, outperforming overall beer (-3% YTD) by 30 points in NIQ US xAOC+Conv scans through 8/22. Sapporo shipments are up 12% “right now,”
Inside Colorado’s Distribution Land Grab
Dear Client: Ten years ago, Colorado’s beverage distribution business was already changing. Craft portfolios were consolidating. National wine and spirits houses were getting bigger. And state lawmakers had started dismantling the retail rules that sent consumers to the neighborhood liquor store for their full-strength beer. But even by those standards, 2026 has been something else. Reyes Beverage Group bought its way into Colorado through RNDC. Southern Glazer’s bought Eagle Rock’s Colorado business, which itself had been A-B’s branch operation just
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