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Dear Client: The Vibe Conference “for on-premise beverage leaders” kicked off in San Diego this week. Two different sessions struck us for featuring two different operators’ very different philosophies on beer. And yet they arrived at roughly the same conclusion: Beer is important to their base. But it ain’t without its issues. Texas Roadhouse’s beverage director wants session beer served ice cold to a guy named John who drives a Chevy and doesn’t need to see the menu. Dog Haus
Inside Jim Koch’s ’26 Outlook
Dear Client: We’ve got lots to bring you from a meaty Q&A on Boston Beer’s Q4 and full year earnings call yesterday. The section, which itself clocked in at close to 50 minutes, saw the always candid Jim Koch share his take on recent category improvement, shelf space, and intoxicating hemp’s future; his confidence in continued explosive growth for their hottest brand; musings on what could be its next breakout; aspirations for Boston’s largest brands; and much more. We’ll start
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