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Dear Client: We finished tallying BBD’s annual Summer Wholesaler Survey last week, gauging wholesalers’ outlook on the industry in the near and medium-term; asking about big (hopefully) volume drivers for the summer; and inquiring about what they are investing the most in this year. The two big surprises? Wholesalers are feeling markedly better about the industry than they did last year at this time, despite recent gas and inflation-inflicted malaise. They are also investing way more in canned cocktails than
MC Promises “Larger Run” Of Keystone Light Apple For Fall
Dear Client: A few weeks ago, we reported that distributors were running low on Keystone Light Apple – though to be fair, it was always designed as a limited time offer. Now BBD has intercepted a note to distributors revealing that the brand will be back for fall. “Due to overwhelming demand from beer drinkers, retailers, employees and our distributor network, we’re excited to share that Keystone Light Apple will make a triumphant return – just in time for fall,”
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