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Dear Client: Today, Monday, July 20, 2026, is the day the Department of Justice’s consent decree with AB InBev expires. It’s hard to believe it was ten years ago to the day the DOJ provisionally approved ABI’s purchase of SABMiller, jettisoning MillerCoors to Molson Coors, provided that ABI abided by certain conditions for ten years, [see BBD 07-20-2016]. The next day, BBD led with the title: The DOJ’s ABI Concessions: Puss or Boots? I’m not sure what that title even
A-B Hits the Gas on Cutwater With New Campaign
Dear Client: No bev alc brand generated more incremental off-premise dollars than Cutwater heading into peak selling season, and now Anheuser-Busch is looking to further fuel that momentum with what it calls its “biggest effort yet.” The supplier communicated to wholesalers this week that it is launching a new campaign for the brand, dubbed “The Longest Island,” which will star actress Parker Posey, fresh off her memorable performance in last year’s season of “The White Lotus.” Centered on Cutwater’s 13%
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