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Dear Client: At yesterday’s engaging NBWA BREW Leadership Forum in DC, your editor hosted a wide-ranging panel dubbed “Winning in the age of Moderation, Marijuana, and GLP-1,” and we threw in a coupla other existential industry issues. Not a small subject. But we had one of the best crack teams you can assemble for such an exercise: NBWA chief economist and VP of Analytics, Lester Jones; Director of Thought Leadership for Nielsen IQ Beverage Alcohol Vertical, Kaleigh Theriault; and F.E.B
SunnyD Maker Goes for $1.5 Billion to Famosa Beer Parent: What Could it Mean for Bev Alc?
Dear Client: In a move to “meaningfully expand” its reach in the U.S., Guatemalan conglomerate Castillo Hermanos announced yesterday that it has entered into “a definitive agreement” to purchase Harvest Hill Beverage Company from PE firm Brynwood Partners. And though headlines of the reported $1.5 billion deal revolve around the “kiddie” drinks in Harvest Hill’s portfolio, like SunnyD, Juicy Juice and Little HUG, note that there are potentially big bev alc implications here. HOW DOES IT TIE INTO BEV ALC?
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