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Dear Client: As always, BBD has your very early read on July 4, from the gut reactions of teens of bev alc wholesalers from across the country. Wild card: Of course, this year’s event was co-mingled with World Cup, and over the weekend, no less. It better be good for booze. Many noted a much stronger trend in June (several noted mid-single digit jumps overall vs. YA) than in recent months, preceding the holiday. And early July 4 reads are
May Supply Slips, But BI Says June is Already Looking Better
Dear Client: The Beer Institute is out with its May shipment read, and after back-to-back months of growth, supply slipped back into reverse. Yep, after a 2.5% gain in March and a 0.9% bump in April, total industry supply fell 4.4% in May, bringing the YTD trend to -4.3%. DOMESTIC SHIPMENTS TAKE THE BIGGEST HIT. The biggest drag on May supply trends came from domestic shipments, which dropped 6% over the month or roughly 775,000 barrels, pushing the YTD trend
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