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Dear Client: Add another milestone to NOCA’s recent run: the FMB supplier has now crossed 3 million cases in lifetime sales, with “more than half of that volume generated in just the last 16 months,” chief commercial officer Andrew Norlin tells BBD. (Recall, this is one of the first brands to really capitalize on the no carbonation craze. It’s in the name.) Of course that’s notable, given the current FMB environment. Indeed, NOCA is up 20% YTD while the total
Cesar Vargas Retiring from A-B; Melissa Ameluxen to Succeed as VP, Corporate Affairs
Dear Client: Cesar Vargas, Anheuser-Busch’s longtime VP Legal & Corporate Affairs, is retiring from the company in April of next year, per a note that A-B CEO Brendan Whitworth sent to wholesalers. Another A-B vet, Melissa Ameluxen, has been appointed to succeed Cesar as VP Corporate Affairs, North America Zone, effective April 1, 2027. Melissa has been with A-B for almost 12 years, most recently as VP, State Government Affairs. Brendan praised Cesar for his contributions to both the company
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