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Dear Client: Constellation certainly made a splash in spirits RTDs this week with its acquisition of SpikedAde, but turns out, that’s just one piece of a much bigger push into the space next year. Indeed, on the ground here at NACS in Las Vegas, your editor discovered that Constellation has several more spirits RTD plays lined up for 2027, spanning everything from hard soda and hard punch to a revamped Austin Cocktails lineup. Yep, while SpikedAde may be the headliner
Constellation Buying SpikedAde for $75 Million (and Potentially Much More)
Dear Client: Nestled toward the bottom of their Q2 FY ’27 earnings table’s second page Constellation Brands had big news: They’re acquiring SpikedAde. “Subsequent to the quarter, we acquired SpikedAde, a differentiated, consumer-led spirit-based RTD brand competing in the emerging ‘Ade’ segment,” per company. “The addition of SpikedAde to our portfolio of iconic brands is consistent with our strategy to selectively expand into new demand spaces aimed at sustainable consumer trends, strengthens our position in the fast-growing RTD category, and
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