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Dear Client: It’s all about the “O” for Coors Light this summer. Ahead of what the company is calling a “monumental summer of soccer,” the brand is rolling out its first-ever zero ABV beer, Coors 0.0%, while building a major World Cup-themed marketing push around one of the most recognizable sounds in sports: the long, drawn-out “GOOOOAL.” Or, in Coors Light’s case: “COOOORS.” Launching in select Northeast markets in May 2026, Coors 0.0% gives the brand its first 0.0% ABV
Columbia has Letter of Intent to take on RNDC Suppliers in WA, OR and AK
Dear Client: Breaking news: Giant multi-state Molson Coors/Constellation house Columbia Distributing has entered into a non-binding letter of intent with ailing wine and spirits wholesaler RNDC for the Oregon, Washington and Alaska markets — the latter of which will be a new market for Columbia altogether. The Oregon and Washington additions for Columbia, of course subject to supplier approval, will be “massively” accretive to Columbia’s business, chief Chris Steffanci tells BBD. They will not take on every supplier, we understand.
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