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Dear Client: A few weeks ago, we reported that distributors were running low on Keystone Light Apple – though to be fair, it was always designed as a limited time offer. Now BBD has intercepted a note to distributors revealing that the brand will be back for fall. “Due to overwhelming demand from beer drinkers, retailers, employees and our distributor network, we’re excited to share that Keystone Light Apple will make a triumphant return – just in time for fall,”
Outlaw Going After Big Beer’s Tap Handles
Dear Client: Off an impressive 165,000 CE run rate this month heading into peak summer selling season (after having shipped 130K CEs in May and 105K CEs in April), Tivoli Brewing’s Outlaw Light Beer is now turning its attention from building out off-premise chain to going after tap handles on-premise. After taking “a little bit of a backwards” business-building approach by first focusing efforts off-premise — gaining national distribution from ‘25 into this year, bolstered by major gains in chain
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