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Dear Client: Sierra Nevada gathered its wholesalers at Mills River this week for a meeting staged as a James Bond mission briefing, code name “Operation 00 Sierra,” down to a British-computer emcee, agent code names, and a closing “license to sell.” Under the tuxedos (and tee-tuxes) was a serious tone: Sierra sees ’27 as a do-or-die year for craft. Among the most newsworthy items we flagged at the meeting was the brand’s call to fight against “the vortex”; leverage a
CAP Tackles the Hot Bev Alc Topics: THC Beverages and Stolen Alcohol
Dear Client: Your editor was in Minneapolis yesterday rubbing elbows with attorneys and policy wonks at the Center for Alcohol Policy’s (CAP) annual conference. On the docket were some of the hottest topics in the beverage alcohol industry – which need to be urgently addressed through policy or already are by the court cases. We bring you the highlights from yesterday’s conference related to THC beverages and stolen alcohol. Let’s dig in. REGULATING HEMP LIKE ALCOHOL REQUIRES HAVING A BACKBONE.
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