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Dear Client: Mark Anthony Brands’ founder Anthony von Mandl is the first to admit they aren’t the first to market with new bev alc innovations. But if the company is able to emulate its track record as a “fast follower” in the hard seltzer space it now dominates, including the ‘Ade and hard punch segments, it could have another runaway success on its hands. At its National Distributor Meeting in Chicago yesterday attended by your editor, Mark Anthony brass unveiled
Constellation Buying SpikedAde for $75 Million (and Potentially Much More)
Dear Client: Nestled toward the bottom of their Q2 FY ’27 earnings table’s second page Constellation Brands had big news: They’re acquiring SpikedAde. “Subsequent to the quarter, we acquired SpikedAde, a differentiated, consumer-led spirit-based RTD brand competing in the emerging ‘Ade’ segment,” per company. “The addition of SpikedAde to our portfolio of iconic brands is consistent with our strategy to selectively expand into new demand spaces aimed at sustainable consumer trends, strengthens our position in the fast-growing RTD category, and
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