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Dear Client: In what has been a soft year for bev alc sales thus far, spirits-based RTDs remain a standout, achieving 22.1% dollar growth YTD in total US NIQ scans through May 17. So, seeing as the segment continues to shine in this rather dim time, we tapped Bump Williams Consulting president, Dave Williams, to obtain a deeper dive into its continued growth. One immediate takeaway? It’s not all smooth sailing in the spirits RTD scape. The data from Dave
Here Comes Phorm Energy, in “Screamin’ Freedom” and More Flavors
Dear Client: Today Anheuser-Busch is announcing the launch of Phorm Energy, alongside partners Dana White and St. Louis-based nutrition company, 1st Phorm. New Phorm Energy boasts “natural” ingredients, from its flavors, to its 200 mg of “natural caffeine from green tea.” It also has electrolytes, and a “blend of ingredients aimed at supporting mental focus.” The line is hitting the market in 16 oz. cans via four flavors: Blue Blitz, Orange Fury, Grape Smash and Screamin’ Freedom, which (naturally) invokes
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