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Dear Client: Former Dallas Cowboys QB-turned-beer-marketer Troy Aikman, founder, and David Reny, CEO, of Eight Elite Light Beer appeared on Beernet Radio to walk us through the brand’s relaunch, the numbers behind a year of high double-digit growth in Texas (after a tough couple of years after Covid), and a discussion of having a strategic partner to scale it nationally. THE RELAUNCH, ONE YEAR IN. Eight relaunched in May 2025 with a new tagline (“lose the additives, keep the taste”),
Scans Stay Soft Despite Cinco
Dear Client: We pointed out last week that beer’s been sluggish in scans to start Q2, and looking at the latest week of Circana data to May 10, that same sluggishness holds true. Indeed, despite a pair of occasions (Cinco de Mayo and Mother’s Day) falling in the latest week, there wasn’t much positivity at the high-level peek. BEER DOWN 3.1% IN LATEST WEEK, BEV ALC DOWN 2.2%. Beer dollars dropped 3.1% in the latest week, marking the fifth straight
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