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Dear Client: Last month, Molson Coors unveiled some new, high-ABV offerings to its wholesaler partners in Phoenix. They’ll debut at NACS this week, and we can share them with you now. The plays build on the c-store innovation pipeline the company debuted last year, like 8% ABV Simply Bold, which the company says claim the top two 24. oz. “higher ABV” innovations spots in c-store (in Cherry Limeade and Signature Lemonade). But as you’ll see, MC’s idea of new and
Jake Kirsch will Replace Fabricio Zonzini as President of A-B’s U.S. Beyond Beer Unit
Dear Client: Fabricio Zonzini, president of Anheuser-Busch’s hot Beyond Beer unit, is relocating to Brazil, where he’ll take on the role of VP of Strategy for the South America Zone (SAZ) and report to SAZ CEO Carlos Lisboa, effective January 1, 2026, A-B chief Brendan Whitworth just shared with wholesalers. Jake Kirsch, who has led Beyond Beer sales at A-B for the last four years, and been with the company since 2011, will take Zonzini’s place as president of the
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