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Dear Client: Mark Anthony Brands’ founder Anthony von Mandl is the first to admit they aren’t the first to market with new bev alc innovations. But if the company is able to emulate its track record as a “fast follower” in the hard seltzer space it now dominates, including the ‘Ade and hard punch segments, it could have another runaway success on its hands. At its National Distributor Meeting in Chicago yesterday attended by your editor, Mark Anthony brass unveiled
Traditional Beer Finding Growth in Flavor
Dear Client: Turns out, beer doesn’t have to step outside of “beer” to find growth in flavor. Indeed, a new analysis from Bump Williams Consulting shows traditional flavor-centric beer is a sizable (a $1.7 billion business YTD) and growing avenue (dollars up 4.4% or +$73 million versus YA) in an otherwise soft category (traditional beer is down 2.9% overall and -3.3% excluding flavor-centric beer). In fact, it’s outperforming some of the flavorful beer-adjacent categories, like cider (+3.8%), malt-based seltzer (-5.4%)
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