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Dear Client: MAB doesn’t have a quarterly earnings call, but our recent chat with president David Barnett is about as close as you come. The headlines? They’re moving the needle with White Claw by simplifying the portfolio, focused on four brands – Core, Surge, new ClawTails, and Zero Proof– each pitted against complementary occasions. They’ve also continued revising their non-alc proposition. White Claw 0 is now relaunching as “Zero Proof,” complete with a dedicated media campaign. (And in fact, this
Here Comes Phorm Energy, in “Screamin’ Freedom” and More Flavors
Dear Client: Today Anheuser-Busch is announcing the launch of Phorm Energy, alongside partners Dana White and St. Louis-based nutrition company, 1st Phorm. New Phorm Energy boasts “natural” ingredients, from its flavors, to its 200 mg of “natural caffeine from green tea.” It also has electrolytes, and a “blend of ingredients aimed at supporting mental focus.” The line is hitting the market in 16 oz. cans via four flavors: Blue Blitz, Orange Fury, Grape Smash and Screamin’ Freedom, which (naturally) invokes
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