Recent
Latest
Dear Client: Former Dallas Cowboys QB-turned-beer-marketer Troy Aikman, founder, and David Reny, CEO, of Eight Elite Light Beer appeared on Beernet Radio to walk us through the brand’s relaunch, the numbers behind a year of high double-digit growth in Texas (after a tough couple of years after Covid), and a discussion of having a strategic partner to scale it nationally. THE RELAUNCH, ONE YEAR IN. Eight relaunched in May 2025 with a new tagline (“lose the additives, keep the taste”),
Tip Top Cocktails: Building a Category?
Dear Client: Tip Top Proper Cocktails are building out a lane of their own in the crowded ready-to-drink space. The brand relies on complex, bar-quality canned cocktails. And the format is novel: really high proof offerings (20s-30s% ABV) in really small cans (100ml/3.4 oz.). They seem to be reaching an inflection point. They’re a top 10 velocity brand in Nielsen’s spirits RTD category, a very crowded data set, yet they’re not even among the top 45 distributed brands, so they’re
beernet studios
Where inspiration and insight meet.
Join us at the 2026 Beer, Wine & Spirits Summit for two days of networking, education, and fun, elevating your business and career.
