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Dear Client: Last month, Molson Coors unveiled some new, high-ABV offerings to its wholesaler partners in Phoenix. They’ll debut at NACS this week, and we can share them with you now. The plays build on the c-store innovation pipeline the company debuted last year, like 8% ABV Simply Bold, which the company says claim the top two 24. oz. “higher ABV” innovations spots in c-store (in Cherry Limeade and Signature Lemonade). But as you’ll see, MC’s idea of new and
BeatBox Unveils Chillitas, a Sweet, Salty, Spicy “New” RTD Category
Dear Client: BeatBox is stepping beyond its namesake party punch franchise with a second brand family — Chillitas, a “sweet-salty-spicy,” carbonated FMB positioned to live at the crossroads of cheladas and high-ABV fruit RTDs. Leadership says the bet isn’t a me-too; it’s an attempt to create a new RTD category. “It’s not a chelada, it’s a Chillitas,” they repeatedly said throughout a meeting last month, debuting the product to select wholesalers. It’s a big play for an increasingly larger producer,
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