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Dear Client: Last month, Molson Coors unveiled some new, high-ABV offerings to its wholesaler partners in Phoenix. They’ll debut at NACS this week, and we can share them with you now. The plays build on the c-store innovation pipeline the company debuted last year, like 8% ABV Simply Bold, which the company says claim the top two 24. oz. “higher ABV” innovations spots in c-store (in Cherry Limeade and Signature Lemonade). But as you’ll see, MC’s idea of new and
Constellation’s Q2 Shipments Slide Behind Depletions, As Projected
Dear Client: When Constellation trimmed its full year guidance last month, around the time of its Barclays presentation, the company pointed to its upcoming Q2 results, calling out an anticipation that beer shipments would trail well behind depletions in the quarter (June to August), projecting a 6 to 7 point gap. Well, Constellation’s fiscal year Q2 results have just hit, and that’s basically exactly what’s happened. Beer Business Q2 depletions were down 2.7%, almost exactly in line with the prior
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