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Dear Client: Yesterday, Andrews Distributing announced it is celebrating 50 years in business. The company recounted history and milestones that have brought it to its stance today as a third-generation, family-owned and operated distributor — and the largest beer and spirits wholesaler in Texas. At almost 45 million cases, Andrews operates from out of six “Hometown” warehouses across Allen, Corpus Christi, Dallas, Ennis, Fort Worth and Laredo, Texas. The announcement started at the beginning. “On February 6, 1976, Barry Andrews
Does Mich Ultra Have Run Room?
Dear Client: By now BBD readers certainly know (because we’ve covered it enough) that Michelob Ultra is the top beer brand in scans by volume, and the fastest growing in the country. As the brand unveiled its new Super Bowl ad yesterday, we chatted with Michelob ULTRA SVP of Marketing Ricardo Marques on the way forward for this brand, as it continues to seek growth on an ever-larger base. If you haven’t yet seen Ultra’s 60-second Big Game spot, dubbed
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