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Dear Client: This week, we caught up with Stateside Brands co-founder and CEO Clem Pappas on their breakout summer of Super Lyte. The new hard ‘ade RTD continues to exceed forecasts, leaving them scrambling to keep up with demand. Clem told BeerNet Radio that they’re about to eclipse the million-case mark for the brand by the end of the month – and they only launched it in March. Now, they plan to take the brand national by fall, while piloting
Fourth of July Ads: We Thought We’d Seen It All…
Dear Client: With the Fourth of July weekend upon us, we once again combed through weekly ads from around the country to see what caught our eye. And despite Jewel-Osco once again advertising Suntory’s spirit-based RTD -196 for $1.96 an 8-pack after rebate (about 24 cents a can), that wasn’t the promotion that stopped us in our tracks. We knew something incredibly cheap was lurking. After all, just a couple weeks back Outlaw chief Ari Opsahl told BBD the brewer
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