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Dear Client: Former Dallas Cowboys QB-turned-beer-marketer Troy Aikman, founder, and David Reny, CEO, of Eight Elite Light Beer appeared on Beernet Radio to walk us through the brand’s relaunch, the numbers behind a year of high double-digit growth in Texas (after a tough couple of years after Covid), and a discussion of having a strategic partner to scale it nationally. THE RELAUNCH, ONE YEAR IN. Eight relaunched in May 2025 with a new tagline (“lose the additives, keep the taste”),
Miller Lite Turns Up Spend, Walken For Soccer Summer
Dear Client: Earlier this month, Molson Coors provided a peek at how it plans to attack this summer’s “Summer of Soccer,” with the company centering its efforts around a trio of brands: Coors Light, Miller Lite and Topo Chico Hard. We’ve already brought you the details on Coors Light’s platform. Now, it’s Miller Time. And like many of the big brands looking to make hay on this summer’s array of occasions, Miller Lite is heading into it with a “robust”
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