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Dear Client: Mark Anthony Brands’ founder Anthony von Mandl is the first to admit they aren’t the first to market with new bev alc innovations. But if the company is able to emulate its track record as a “fast follower” in the hard seltzer space it now dominates, including the ‘Ade and hard punch segments, it could have another runaway success on its hands. At its National Distributor Meeting in Chicago yesterday attended by your editor, Mark Anthony brass unveiled
Southern Glazer’s Makes the Bull Case for Bev Alc
Dear Client: Southern Glazer’s Wine & Spirits doesn’t want to be in the trends-report business. But it does want people to stop reading the industry’s obit. Zach Poelma, the wholesaler’s SVP of commercial intelligence, made that case on BeerNet Radio this week, walking us through “Raise the Bar,” their new report on bev-alc trends built on Southern’s own insights, including more than 15 million customer transactions. (Those topline findings here.) WHY A MASSIVE WHOLESALER WANTS TO SHARE TRENDS. “I don’t
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