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Dear Client: Following January’s storm-driven mess [see BBD 03-15-2026], February supply data from the Beer Institute looks better – but not exactly good. DOMESTIC SHIPMENTS UP A SLIVER ON SUPER SOFT COMP. Domestic shipments in February totaled 10.2 million barrels, up 0.2%, a clear improvement from January’s 9.5% drop. Though mind you, this hair of growth comes against a super soft comp, with February domestic shipments down 16.1% last year – the easiest comp on the 2026 calendar. STATE SHIPMENTS
Good Boy and Happy Dad are Thinking Bigger Than You Think
Dear Client: As Molson Coors’ Monday-announced acquisition of Monaco Cocktails underscores, it’s an RTD world right now when it comes to the bev-alc industry. Distributors, small and large suppliers: The top RTD brands have absolutely everyone’s attention. So it was an especially timely moment for Jenn to host a panel of alcohol narrative “Disruptors” Alex Pratt (Good Boy) and Sam Shahidi (Happy Dad) at the 38th Annual Roth Conference. (Your editor also caught a sick set from the band Chicago
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