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Dear Client: Mark Anthony Brands’ founder Anthony von Mandl is the first to admit they aren’t the first to market with new bev alc innovations. But if the company is able to emulate its track record as a “fast follower” in the hard seltzer space it now dominates, including the ‘Ade and hard punch segments, it could have another runaway success on its hands. At its National Distributor Meeting in Chicago yesterday attended by your editor, Mark Anthony brass unveiled
NOCA Crosses 3M CEs in Lifetime Sales, Keeps Climbing FMB Ranks
Dear Client: Add another milestone to NOCA’s recent run: the FMB supplier has now crossed 3 million cases in lifetime sales, with “more than half of that volume generated in just the last 16 months,” chief commercial officer Andrew Norlin tells BBD. (Recall, this is one of the first brands to really capitalize on the no carbonation craze. It’s in the name.) Of course that’s notable, given the current FMB environment. Indeed, NOCA is up 20% YTD while the total
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