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Dear Client: Last month, Molson Coors unveiled some new, high-ABV offerings to its wholesaler partners in Phoenix. They’ll debut at NACS this week, and we can share them with you now. The plays build on the c-store innovation pipeline the company debuted last year, like 8% ABV Simply Bold, which the company says claim the top two 24. oz. “higher ABV” innovations spots in c-store (in Cherry Limeade and Signature Lemonade). But as you’ll see, MC’s idea of new and
Mark Anthony Culls SKUs While Adding Innovation
Dear Client: One thing that Mark Anthony Brands does, that among the top5 major suppliers is unique, is they jettison brand-packs that aren’t performing quickly. And they have a very specific metric on which to make that decision: Is there a path or not for the brand to be in the top 30 brands in the U.S.? Remember White Claw + Vodka? Or White Claw Surf? DQ’d. On the other hand, Mark Anthony also doubles down on marketplace losers by
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