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Dear Client: Former Dallas Cowboys QB-turned-beer-marketer Troy Aikman, founder, and David Reny, CEO, of Eight Elite Light Beer appeared on Beernet Radio to walk us through the brand’s relaunch, the numbers behind a year of high double-digit growth in Texas (after a tough couple of years after Covid), and a discussion of having a strategic partner to scale it nationally. THE RELAUNCH, ONE YEAR IN. Eight relaunched in May 2025 with a new tagline (“lose the additives, keep the taste”),
April Showers: Scans Dip Negative to Start Q2
Dear Client: After a relatively encouraging start to the year, beer scans appear to have lost a little momentum in April. Circana scans show beer dollars declined 2.6% in the four weeks ending May 3, marking the category’s first definitively negative month of 2026. Of course an early Easter (and a lap against last Easter in mid-April) plays a part in these latest four week trends. Beer dollars were only down 0.3% in the four weeks to April 26, but
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