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Dear Client: Former Dallas Cowboys QB-turned-beer-marketer Troy Aikman, founder, and David Reny, CEO, of Eight Elite Light Beer appeared on Beernet Radio to walk us through the brand’s relaunch, the numbers behind a year of high double-digit growth in Texas (after a tough couple of years after Covid), and a discussion of having a strategic partner to scale it nationally. THE RELAUNCH, ONE YEAR IN. Eight relaunched in May 2025 with a new tagline (“lose the additives, keep the taste”),
The Rise and Dramatic Fall of RNDC
Dear Client: A year ago, Republic National Distributing Co. ran a near-national footprint of close to 40 markets and was the country’s No. 2 wine and spirits distributor. Today it is, (by our back-of-envelope count at least), 37 markets lighter, with deals signed, in motion, or telegraphed for nearly everything outside two or three markets. The unwind is happening at a speed almost no one in the trade thought possible, and BBD has learned the financial reality underneath the M&A
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