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Dear Client: Following January’s storm-driven mess [see BBD 03-15-2026], February supply data from the Beer Institute looks better – but not exactly good. DOMESTIC SHIPMENTS UP A SLIVER ON SUPER SOFT COMP. Domestic shipments in February totaled 10.2 million barrels, up 0.2%, a clear improvement from January’s 9.5% drop. Though mind you, this hair of growth comes against a super soft comp, with February domestic shipments down 16.1% last year – the easiest comp on the 2026 calendar. STATE SHIPMENTS
A Look At The Top 10 Spirit RTDs as MC Enters the Fray
Dear Client: Yesterday, Molson Coors announced its long-awaited move into spirits RTDs, striking a deal to acquire what it called “a top 5” player in the space – Monaco. And it got us thinking: what does the top five – better yet, the top 10 – actually look like in spirits RTDs right now? To answer that, we called on Dave Williams and team at Bump Williams Consulting to help us compile the leading spirits RTD brand families based on
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