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Dear Client: If you want innovation, whew, we got it. Your editor has spent the past week holed up in the Las Vegas Convention Center for the annual NACS show, strolling up and down, and round and round, the enormous expo floor — fueled by beef sticks, Sour Patch Kids and countless beverage samples — to bring you all the eye-catching new items in the hopper. We’ve already brought you Constellation’s coming plays, and the wave of hard ade headed
NOCA Crosses 3M CEs in Lifetime Sales, Keeps Climbing FMB Ranks
Dear Client: Add another milestone to NOCA’s recent run: the FMB supplier has now crossed 3 million cases in lifetime sales, with “more than half of that volume generated in just the last 16 months,” chief commercial officer Andrew Norlin tells BBD. (Recall, this is one of the first brands to really capitalize on the no carbonation craze. It’s in the name.) Of course that’s notable, given the current FMB environment. Indeed, NOCA is up 20% YTD while the total
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