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Dear Client: Last month, Molson Coors unveiled some new, high-ABV offerings to its wholesaler partners in Phoenix. They’ll debut at NACS this week, and we can share them with you now. The plays build on the c-store innovation pipeline the company debuted last year, like 8% ABV Simply Bold, which the company says claim the top two 24. oz. “higher ABV” innovations spots in c-store (in Cherry Limeade and Signature Lemonade). But as you’ll see, MC’s idea of new and
Mark Anthony Doubles Down on Flavor
Dear Client: Mark Anthony Brands held their annual distributor meeting in Chicago yesterday, where your editor filtered in behind Cayman Jack sunglasses. MAB is hanging in there among top suppliers, about flat in dollars and down 3% in volume so far this year in Circana scans. The company presented ambitious plans with some new flavor and package innovations (while not adding many SKUs — Mark Anthony’s past and current SKU restraint remains distributor-friendly), peppered along the way with founder Anthony
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