Constellation Acquires SpikedAde RTD for $75 Million

Dear Client:   Constellation Brands is entering the burgeoning "ade" segment of RTDs, acquiring spirits-based SpikedAde for $75 million. The deal also includes an additional contingent consideration of up to $278 million payable over five years based on the future performance of the business.  "SpikedAde has successfully carved out a distinctive position in an emerging segment and built a brand that is clearly connecting with consumers," says Constellation chief Nick Fink. "As consumer preferences evolve and new occasions continue to emerge,