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Dear Client: Following January’s storm-driven mess [see BBD 03-15-2026], February supply data from the Beer Institute looks better – but not exactly good. DOMESTIC SHIPMENTS UP A SLIVER ON SUPER SOFT COMP. Domestic shipments in February totaled 10.2 million barrels, up 0.2%, a clear improvement from January’s 9.5% drop. Though mind you, this hair of growth comes against a super soft comp, with February domestic shipments down 16.1% last year – the easiest comp on the 2026 calendar. STATE SHIPMENTS
Molson Coors Buying Top 5 RTD Cocktail Brand Monaco Cocktails
Dear Client: The investment community has been waiting. Molson Coors wholesalers have been waiting. We’ve been waiting. And now, it’s time to announce Molson Coors’ highly anticipated acquisition into the spirits RTD category: The company is buying Atomic Brands’ Monaco Cocktails for an undisclosed amount, expected to close in “the coming weeks.” Note, founder and CEO Don Deubler and his team will be keeping the non-Monaco part of Atomic Brands’ portfolio, including Kentucky Coffee and Bombtails. Monaco is one of
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