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Dear Client: Former Dallas Cowboys QB-turned-beer-marketer Troy Aikman, founder, and David Reny, CEO, of Eight Elite Light Beer appeared on Beernet Radio to walk us through the brand’s relaunch, the numbers behind a year of high double-digit growth in Texas (after a tough couple of years after Covid), and a discussion of having a strategic partner to scale it nationally. THE RELAUNCH, ONE YEAR IN. Eight relaunched in May 2025 with a new tagline (“lose the additives, keep the taste”),
Monster Up Big (Outside of Alcohol) in Q1
Dear Client: Monster saw huge gains in its international business in Q1, which is slowly working its way to make up half of the company’s business. But Monster didn’t just grow sales internationally, as net sales in the U.S. and Canada increased 15.6% in Q1 vs. YA, driven by a “solid overall contribution from our core products, complemented by innovation,” said CEO Hilton Schlosberg on yesterday’s earnings call. “All channels contributed to sales growth, including e-commerce, with sales achieving a
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