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Dear Client: On the ground here in Vegas, NBWA kicked off its annual convention by taking some of the hard issues head on: from softening beer and bev alc volumes, to supplier/distributor tension, to beer’s shifting place in American culture. Chief Craig Purser opened by acknowledging the first issue, one that sits on everyone’s minds: volumes. “What began several years ago at this convention as a focus on declining volume sales of traditional beer has morphed into a slowdown in
Mark Anthony Doubles Down on Flavor
Dear Client: Mark Anthony Brands held their annual distributor meeting in Chicago yesterday, where your editor filtered in behind Cayman Jack sunglasses. MAB is hanging in there among top suppliers, about flat in dollars and down 3% in volume so far this year in Circana scans. The company presented ambitious plans with some new flavor and package innovations (while not adding many SKUs — Mark Anthony’s past and current SKU restraint remains distributor-friendly), peppered along the way with founder Anthony
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