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Dear Client: In our coverage of the highest-profile vodka sports drink players, which we’re calling the hard “ade” category, there’s one player we haven’t yet detailed: Vodkade. That brand is rapidly expanding across the country with an A-B-centric lineup of wholesalers, a band of industry vets (from A-B to Beatbox, and with help from Countermeasures Corp), and an eye toward flavor innovation. Vodkade director of business development Doug Mars spent 26 years at Anheuser-Busch. His co-architect, Tom Gorczyca, is another
A Look At The Top 10 Spirit RTDs as MC Enters the Fray
Dear Client: Yesterday, Molson Coors announced its long-awaited move into spirits RTDs, striking a deal to acquire what it called “a top 5” player in the space – Monaco. And it got us thinking: what does the top five – better yet, the top 10 – actually look like in spirits RTDs right now? To answer that, we called on Dave Williams and team at Bump Williams Consulting to help us compile the leading spirits RTD brand families based on
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