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Dear Client: Former Dallas Cowboys QB-turned-beer-marketer Troy Aikman, founder, and David Reny, CEO, of Eight Elite Light Beer appeared on Beernet Radio to walk us through the brand’s relaunch, the numbers behind a year of high double-digit growth in Texas (after a tough couple of years after Covid), and a discussion of having a strategic partner to scale it nationally. THE RELAUNCH, ONE YEAR IN. Eight relaunched in May 2025 with a new tagline (“lose the additives, keep the taste”),
DBC USA Net Sales Accelerate to +9.1% in Fiscal Q3
Dear Client: Trends for Diageo Beer Co. USA and Diageo’s U.S. spirits business have been on very different trajectories as of late, and the gap between the two only appears to be widening. Recall, at the company’s fiscal half (the six months ended Dec. 31, 2025), DBC USA delivered net sales growth of 7.3%, while the larger U.S. spirits business sank 9.3% — a split that dragged overall North America net sales down nearly 7% for the period. And in
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