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Dear Client: On the ground here in Vegas, NBWA kicked off its annual convention by taking some of the hard issues head on: from softening beer and bev alc volumes, to supplier/distributor tension, to beer’s shifting place in American culture. Chief Craig Purser opened by acknowledging the first issue, one that sits on everyone’s minds: volumes. “What began several years ago at this convention as a focus on declining volume sales of traditional beer has morphed into a slowdown in
Voodoo Owns “Fun,” Kirin Ascends and More: What’s Ahead for NBB
Dear Client: New Belgium chief Shaun Belongie and CMO Rebecca Dye Yonushonis took the stage at Tuesday’s New Belgium distributor meeting in Fort Collins, making the necessary nods to bev alc headwinds — but also keeping the vibe lighthearted and optimistic with insights, anecdotes, and even flying Kraft cheese singles from a spoofy emcee band. It was par for the course for the Colorado (by way of Japan, sorta) brewer, who ran a tight, 3-ish hour show. It featured new
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