Troy Aikman Details EIGHT’s Relaunch and Turnaround

Dear Client: Former Dallas Cowboys QB-turned-beer-marketer Troy Aikman, founder, and David Reny, CEO, of Eight Elite Light Beer appeared on Beernet Radio to walk us through the brand's relaunch, the numbers behind a year of high double-digit growth in Texas (after a tough couple of years after Covid), and a discussion of having a strategic partner to scale it nationally.  THE RELAUNCH, ONE YEAR IN. Eight relaunched in May 2025 with a new tagline ("lose the additives, keep the taste"),