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Reyes Snags Bacardi in 11 Markets

Dear Client: A release this morning made official what has been all over Reddit and other social media outlets for weeks: Reyes will take on the Bacardi portfolio for the first time, in an agreement that covers 11 markets: Arizona, California, Colorado, District of Columbia, Florida, Hawaii, Louisiana, Maryland, Oklahoma, South Carolina and Texas. It’s effective January 1.  "Following a comprehensive review, the new distribution mix is designed to further build on strong partnerships, drive execution and support long-term growth

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