NIQ: How THC Beverages Play in the Land of Bev Alc

Dear Client:  THC beverages are quickly becoming a prominent part of the overall beverage landscape in the United States, reaching $239 million in sales in the 52-week period through April 4, 2026, and growing dollars 135% year-over-year over the same timeframe in NielsenIQ Total US xAOC+Conv+Select Liquor Open State Retailers.  NIQ explored the THC beverage category deeper in a recent report to see how it plays in channels where beverage alcohol is traditionally sold. For this report, NIQ defined "THC