Grokking The Wine Group’s Phony Negroni Acquisition

Dear Client: It’s not just major brewers investing more behind RTD-adjacent and non-alc brands as of late, of course, large wine and spirits suppliers are looking to get in on the action, too. Case in point: The Wine Group recently acquired New York-based St. Agrestis, the maker of the crafty, non-alc ready-to-drink brand Phony Negroni for an undisclosed sum [see WSD 04-29-2026].  Sister publication Wine & Spirits Daily got on the horn with TWG CMO Helen Kurtz to learn more