Beer Business Daily – beer industry news and numbers

Garage Beer Still Punching Above Its Weight

Dear Client: It’s been hard to miss Garage Beer lately. After a breakout 2025 that saw the light lager explode onto the national scene, the brand continues to turn heads in 2026.  From a move into stubby bottles and a novel bucket play in the off-premise, to a recent courtside playoff chug from co-owner Travis Kelce next to fiancée Taylor Swift, and now a sprawling “American Summer” campaign featuring everything from patriotic packaging to "a million cheese ball challenge" –

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