Recent
Latest
Dear Client: The week after Memorial Day data is in, and it’s clear now that we have the two-week read: It was a ho-hum holiday for alcohol (especially beer and wine), even on soft year-ago comps. Inflation* and wet weather apparently weighed heavily on purchases. The post-week holiday period was pretty darn close to what we saw in the week leading to Memorial Day: Bev alc and beer dollars were down low single digits, even as the usual suspects popped.
Memorial Day Ads Deliver Plenty of Eye-Poppers
Dear Client: With Memorial Day weekend upon us, we once again took our annual spin through weekly ads around the country to see how retailers are pricing up beer (and any bev alc in a can) ahead of the first big summer selling occasion. ABOUT 5% OF BEER SALES WE’RE TALKING ABOUT HERE. While readers of BBD hardly need reminding that Memorial Day is a major beer holiday, Jefferies analyst Kaumil Gajrawala recently put some numbers behind it, noting the
beernet studios
Where inspiration and insight meet.
Join us at the 2026 Beer, Wine & Spirits Summit for two days of networking, education, and fun, elevating your business and career.
