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Dear Client: Anheuser-Busch has responded to Surfside parent Stateside Brands’ lawsuit accusing the world’s largest brewer in the country of wrongfully copying its “look” with its Skimmers vodka RTD. A-B’s take? Neither Surfside nor Skimmers’ packaging is all that unique, but instead emblematic of the category trend. Recall, in the October suit accusing A-B of infringing its “trade dress,” Surfside included side-by-side images comparing the overall look of its brand (gradient color design on bottom, white background with a sun
BWC 3-Tier Growth Survey Shows Focus on Local Investment, Price Sensitivity, and Opportunity
Dear Client: Bump Williams Consulting released its annual letter on each tier’s top 10 strategies for growth in the coming year a bit early this season – and with a bonus. The BWC 3-Tier Growth Survey typically charts all the individual growth initiatives across manufacturers (both alcoholic and non-alcoholic), distributors of all kinds, and 132 retailers. This year, the company added a 4th column of data points — charting consumer trends and wants for the first time, informed by retailer
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