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Dear Client: On the ground here in Vegas, NBWA kicked off its annual convention by taking some of the hard issues head on: from softening beer and bev alc volumes, to supplier/distributor tension, to beer’s shifting place in American culture. Chief Craig Purser opened by acknowledging the first issue, one that sits on everyone’s minds: volumes. “What began several years ago at this convention as a focus on declining volume sales of traditional beer has morphed into a slowdown in
Beer Falling Into Fall Scans
Dear Client: Off-premise beer trends remain stubbornly soft heading into autumn and Q4. Indeed, beer’s slips in September have been fairly steady so far in Circana scans, as the category kicked off the month with a 3.9% decline in dollars, followed by a 3.8% decline in the week ending September 14, and now posting a 3.3% drop in the latest week to September 21. That brings beer’s latest four-week dollar trend through 9/21 to a 3.8% decline, which is a
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