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Dear Client: The week after Memorial Day data is in, and it’s clear now that we have the two-week read: It was a ho-hum holiday for alcohol (especially beer and wine), even on soft year-ago comps. Inflation* and wet weather apparently weighed heavily on purchases. The post-week holiday period was pretty darn close to what we saw in the week leading to Memorial Day: Bev alc and beer dollars were down low single digits, even as the usual suspects popped.
Share of Cart, not Cases: Austin Sawyer on the Stalemate Heading into Planning Season
Dear Client: The “miracle summer” we were all hoping for with giant sports, easy comps and America’s 250th might not be coming at the magnitude we were expecting, and distributors heading into supplier planning and budget season around the corner should take that into account. That was the throughline from Countermeasures Corp. founder Austin Sawyer in an interview with Harry, as they walked through a beer business that’s looking like we may be in for another tough summer. Austin offered
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