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Dear Client: Day 2 on the ground at the NBWA Convention in Vegas saw more sober contextualization of the moment, and rallying folks to remember beer’s ability to bring people together. Early on in his conversation with NBWA immediate past chair Rebecca Maisel, Constellation’s Jim Sabia admitted: Constellation Beer is changing its playbook. That was one main point from the fireside chat, which featured a lot of long-term optimism on the category, and brand-building insights. Another subtext: Problems as opportunities.
Sazerac Co-Creates New Brands With Andrews Distributing
Dear Client: Large Texas Molson Coors – Constellation wholesaler Andrews Distributing has co-created a slate of new-to-world RTDs with Sazerac Company (whose portfolio Andrews has carried since 2022, when the spirits company moved en masse from RNDC), BBD has learned. The three brands – Nuestro, Vamos and Brightway — are slated to launch right about now across the distributor’s North Texas footprint, (Dallas-Ft. Worth area) with Nuestro and Vamos also rolling out in Andrews’ new South Texas Division in Corpus
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