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Dear Client: Day 2 on the ground at the NBWA Convention in Vegas saw more sober contextualization of the moment, and rallying folks to remember beer’s ability to bring people together. Early on in his conversation with NBWA immediate past chair Rebecca Maisel, Constellation’s Jim Sabia admitted: Constellation Beer is changing its playbook. That was one main point from the fireside chat, which featured a lot of long-term optimism on the category, and brand-building insights. Another subtext: Problems as opportunities.
Modelo Expands Portfolio With Three New Launches
Dear Client: Constellation is readying a trio of new launches for Casa Modelo, BBD has learned, two of which fit squarely within the brand’s massive Chelada franchise. And the other, a seasonal play off Especial, is set to hit in time for this year’s holidays. TAKING ON THE HOLE(S) IN CHELADA. Indeed, we can’t recall ever seeing a high ABV chelada play (at least, not of size) before, or a year-round national non-alc chelada for that matter, but that’s about
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