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Dear Client: Following January’s storm-driven mess [see BBD 03-15-2026], February supply data from the Beer Institute looks better – but not exactly good. DOMESTIC SHIPMENTS UP A SLIVER ON SUPER SOFT COMP. Domestic shipments in February totaled 10.2 million barrels, up 0.2%, a clear improvement from January’s 9.5% drop. Though mind you, this hair of growth comes against a super soft comp, with February domestic shipments down 16.1% last year – the easiest comp on the 2026 calendar. STATE SHIPMENTS
Breakthru Enters Hemp THC Bevs, Starting in Minnesota
Dear Client: Breakthru Beverage is taking “a bold step forward in [its] evolution as a leading total beverage distributor,” announcing today that it is officially stepping into the hemp-derived THC category. The top-tier wholesaler will begin a “test-and-learn” approach to the category, starting with a phased rollout in Minnesota – one of, if not the most developed THC beverage markets – with additional markets to follow in the coming weeks. Right about now, you are more than likely wondering… “Why
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