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Dear Client: In our coverage of the highest-profile vodka sports drink players, which we’re calling the hard “ade” category, there’s one player we haven’t yet detailed: Vodkade. That brand is rapidly expanding across the country with an A-B-centric lineup of wholesalers, a band of industry vets (from A-B to Beatbox, and with help from Countermeasures Corp), and an eye toward flavor innovation. Vodkade director of business development Doug Mars spent 26 years at Anheuser-Busch. His co-architect, Tom Gorczyca, is another
Two Big Distrib Deals: A-B Acquiring Advance in CA; SGWS Springs for Clare Rose in NY
Dear Client: Two big wholesaler deals broke late yesterday evening that underscore how the middle tier continues to see consolidation, with Anheuser-Busch buying a wholesaler in Central-ish California and Southern Glazer’s getting deeper into beer in New York. First up: Bakersfield-based, roughly 4-million-case A-B house, Advance Beverage Co. of California’s Central Valley, is selling to Anheuser-Busch, the companies announced. It seems like a new branch territory area in the state for A-B, who still has owned distributor operations in areas
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