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Dear Client: Day 2 on the ground at the NBWA Convention in Vegas saw more sober contextualization of the moment, and rallying folks to remember beer’s ability to bring people together. Early on in his conversation with NBWA immediate past chair Rebecca Maisel, Constellation’s Jim Sabia admitted: Constellation Beer is changing its playbook. That was one main point from the fireside chat, which featured a lot of long-term optimism on the category, and brand-building insights. Another subtext: Problems as opportunities.
NBWA to DOJ: U.S. Beer Market is “Most Competitive” in the World
Dear Client: After last week’s Brewers Association letter to the DOJ in response to the Department’s general request for information on state laws having “adverse effects” on the U.S. economy (more on the BA’s letter below and in CBD), the NBWA has filed its own letter, which BBD has seen. The gist? The DOJ should stick to its “traditional merger review analysis and its pending DOJ Consent Order related to the merger of the world’s two largest brewers,” Paul Pisano,
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