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Dear Client: In our coverage of the highest-profile vodka sports drink players, which we’re calling the hard “ade” category, there’s one player we haven’t yet detailed: Vodkade. That brand is rapidly expanding across the country with an A-B-centric lineup of wholesalers, a band of industry vets (from A-B to Beatbox, and with help from Countermeasures Corp), and an eye toward flavor innovation. Vodkade director of business development Doug Mars spent 26 years at Anheuser-Busch. His co-architect, Tom Gorczyca, is another
Breakthru Enters Hemp THC Bevs, Starting in Minnesota
Dear Client: Breakthru Beverage is taking “a bold step forward in [its] evolution as a leading total beverage distributor,” announcing today that it is officially stepping into the hemp-derived THC category. The top-tier wholesaler will begin a “test-and-learn” approach to the category, starting with a phased rollout in Minnesota – one of, if not the most developed THC beverage markets – with additional markets to follow in the coming weeks. Right about now, you are more than likely wondering… “Why
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