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Dear Client: Day 2 on the ground at the NBWA Convention in Vegas saw more sober contextualization of the moment, and rallying folks to remember beer’s ability to bring people together. Early on in his conversation with NBWA immediate past chair Rebecca Maisel, Constellation’s Jim Sabia admitted: Constellation Beer is changing its playbook. That was one main point from the fireside chat, which featured a lot of long-term optimism on the category, and brand-building insights. Another subtext: Problems as opportunities.
The Knights of The Beer Table Met in Chicago This Week
Dear Client: Back in June, we reported that the NBWA sent out a call to brewery leaders to help hatch a plan to address beer and larger industry category health [see BBD 06-05-2025]. (As we’ve written, category health has ranked as NBWA members’ no. 1 area of concern for the past 5 surveys —nearly 3 years.) Specifically, Frank Beverage Group CEO Mike Frank, also the NBWA’s Beer First Committee Chair, sent an email to the largest brewers, asking them to
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