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Dear Client: In our coverage of the highest-profile vodka sports drink players, which we’re calling the hard “ade” category, there’s one player we haven’t yet detailed: Vodkade. That brand is rapidly expanding across the country with an A-B-centric lineup of wholesalers, a band of industry vets (from A-B to Beatbox, and with help from Countermeasures Corp), and an eye toward flavor innovation. Vodkade director of business development Doug Mars spent 26 years at Anheuser-Busch. His co-architect, Tom Gorczyca, is another
Carbliss on Going Slow to Go Fast
Dear Client: Adam Kroener, co-founder of Carbliss, joined us on BeerNet Radio this week, and the zero-sugar, zero-carb spirit RTD out of Wisconsin continues to grow velocity in mature markets while eying new markets. “We’re probably the slowest-moving turtle out there,” Adam told us. And it seems to be working so far. THE NUMBERS. Carbliss shipped roughly 4.2 to 4.3 million cases in calendar 2025 across 13 full states and about six partials — call it 16 to 17 total
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