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Dear Client: In our coverage of the highest-profile vodka sports drink players, which we’re calling the hard “ade” category, there’s one player we haven’t yet detailed: Vodkade. That brand is rapidly expanding across the country with an A-B-centric lineup of wholesalers, a band of industry vets (from A-B to Beatbox, and with help from Countermeasures Corp), and an eye toward flavor innovation. Vodkade director of business development Doug Mars spent 26 years at Anheuser-Busch. His co-architect, Tom Gorczyca, is another
Beer Institute: Don’t Panic on January’s Disastrous Shipments
Dear Client: If you glanced at the Beer Institute’s January supply numbers and did a spit take, put down the pint glass. The headline figures look rough, but the story behind them is considerably less dire. Shipments-to-wholesalers fell a whopping 11.0% for the month. Under normal circumstances, that would be a five-alarm fire. But Beer Institute Chief Economist Andrew Heritage points out some mitigating circumstances, and he’s got receipts. The culprit: a crippling winter storm in the final week of
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