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Dear Client: Day 2 on the ground at the NBWA Convention in Vegas saw more sober contextualization of the moment, and rallying folks to remember beer’s ability to bring people together. Early on in his conversation with NBWA immediate past chair Rebecca Maisel, Constellation’s Jim Sabia admitted: Constellation Beer is changing its playbook. That was one main point from the fireside chat, which featured a lot of long-term optimism on the category, and brand-building insights. Another subtext: Problems as opportunities.
The Hemp Two-Step
Dear Client: “Can’t put the toothpaste back in the tube.” That’s what some wholesalers, who are all in on intoxicating hemp beverages, have told us. But many lawmakers and politicians around the country are still trying to regulate — or kill it outright. But hammering out the agricultural spending bill “is one major item of business for Congress ahead of a potential Sept. 30 government shutdown, when some funding expires,” per MJBizDaily and other outlets. That has the potential to
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