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Dear Client: Day 2 on the ground at the NBWA Convention in Vegas saw more sober contextualization of the moment, and rallying folks to remember beer’s ability to bring people together. Early on in his conversation with NBWA immediate past chair Rebecca Maisel, Constellation’s Jim Sabia admitted: Constellation Beer is changing its playbook. That was one main point from the fireside chat, which featured a lot of long-term optimism on the category, and brand-building insights. Another subtext: Problems as opportunities.
Banquet’s Open Range of Growth
Dear Client: Coors Banquet closed out the brand presentations at MCDC, with Coors VP of Marketing Marcelo Pascoa underscoring Banquet’s momentum and outlining its next phase of growth. Banquet has now posted five consecutive years of sales growth and 16 straight quarters of share gains, positioning it one of the fastest-growing beers in the country. In fact, “it is the third fastest-growing brand in total beer this year,” and “the fastest with 21+ Gen Z and second fastest with Latino
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