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Dear Client: For the first time in over two decades, Boston Beer founder Jim Koch presented on stage to distributors as CEO of the company, and BBD was there to bring you the highlights. Dressed in Caesars Palace employee wear, your editor slipped into the private Boston Beer meeting in Vegas this week, catching fresh plans, programs, and commentary. A BLACK SWAN EVENT. Jim kicked things off with his take on category health, saying this year has been “kind of
Banquet’s Open Range of Growth
Dear Client: Coors Banquet closed out the brand presentations at MCDC, with Coors VP of Marketing Marcelo Pascoa underscoring Banquet’s momentum and outlining its next phase of growth. Banquet has now posted five consecutive years of sales growth and 16 straight quarters of share gains, positioning it one of the fastest-growing beers in the country. In fact, “it is the third fastest-growing brand in total beer this year,” and “the fastest with 21+ Gen Z and second fastest with Latino
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