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Dear Client: In our coverage of the highest-profile vodka sports drink players, which we’re calling the hard “ade” category, there’s one player we haven’t yet detailed: Vodkade. That brand is rapidly expanding across the country with an A-B-centric lineup of wholesalers, a band of industry vets (from A-B to Beatbox, and with help from Countermeasures Corp), and an eye toward flavor innovation. Vodkade director of business development Doug Mars spent 26 years at Anheuser-Busch. His co-architect, Tom Gorczyca, is another
The Anti-Seltzer: RTD Spirits are Defying Gravity, Accelerating YTD
Dear Client: Here’s a number that might surprise you: YTD through the week ending Feb. 28, RTD Spirits dollar trends are running at +40% year-over-year in 2026 – vs the similar +36% over the last four weeks, and a lot faster than the +28% for the last 52 weeks. In other words, the segment that some expected to plateau after a few torrid years of growth is, in fact, picking up steam. We asked Dave Williams, president of BWC, to
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