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Dear Client: For the first time in over two decades, Boston Beer founder Jim Koch presented on stage to distributors as CEO of the company, and BBD was there to bring you the highlights. Dressed in Caesars Palace employee wear, your editor slipped into the private Boston Beer meeting in Vegas this week, catching fresh plans, programs, and commentary. A BLACK SWAN EVENT. Jim kicked things off with his take on category health, saying this year has been “kind of
Phoenix, We Have an Occasion Problem
Dear Client: Gavin Hattersley opened this year’s MCDC show, his last as president and CEO. “It’s been a few years since I’ve opened the convention,” he said, welcoming distributors. He then moved to a topic on everyone’s minds: CEO succession. Gavin wanted to be “transparent and direct,” informing the audience, “We don’t have a new CEO to announce just yet.” “The Board’s working diligently” on his successor; they’ve made “significant progress, and they’re “intent on appointing a new CEO who
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