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Dear Client: In our coverage of the highest-profile vodka sports drink players, which we’re calling the hard “ade” category, there’s one player we haven’t yet detailed: Vodkade. That brand is rapidly expanding across the country with an A-B-centric lineup of wholesalers, a band of industry vets (from A-B to Beatbox, and with help from Countermeasures Corp), and an eye toward flavor innovation. Vodkade director of business development Doug Mars spent 26 years at Anheuser-Busch. His co-architect, Tom Gorczyca, is another
Super Lyte Launches with 20-Plus States and Big Year-One Ambitions
Dear Client: Stateside Brands, maker of breakout RTD hit Surfside, intros its next big new RTD play this week, when Super Lyte Vodka + Ade starts to hit half the country (more or less). We caught up with CEO Clement Pappas and President Matthew Quigley on why they’ve expanded their market coverage; why it shouldn’t cannibalize Surfside; and what success looks like in year one. First, a refresher: As BBD broke news last fall, Super Lyte is a non-carbonated vodka
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