How W&S Brands Stack Up in the Unofficial Start to Summer

Dear Client:  The first Memorial Day holiday scans are starting to roll in, providing a bit of a "vibe check" as we head into the summer selling season. For the week leading into the holiday, ended May 24, total beverage alcohol dollars were down 1.6% versus the same period a year ago and volumes were down 3.4% in Circana-measured channels.  Week-to-week, however, dollars were up almost 9%, showing some positive momentum from celebrations.  [Note, this cut didn't capture the holiday