Sierra Report: Craft Drinkers Make More Trips, Spend More than Drinkers in Other Categories

Dear Client: Heeding the call from its wholesaler council for more actionable category insights to support planning, Sierra Nevada released the first iteration of its Summit Report biannual newsletter this week, providing some key category insights as we head into the thick of summer selling season and the second half of the year. We bring you the highlights here. CRAFT DRINKERS MAKE MORE TRIPS, SPEND MORE THAN OTHER CATEGORY DRINKERS. Notably, the report includes a graph from Numerator of FY