Consumption Frequency on the Rise

It's a good news - bad news thing. The number of people in the United States who drink alcohol is not increasing. That's the bad news. The good news is that the frequency of alcohol consumption is rising. This according to a Gallup poll of 1,007 respondents in June. Gallup are the same folks who told us (with Ad Age's help) that beer is dead a year ago, only to revive it a year later. The poll found that beer