Strong June, Mostly Good July 4 Early Read; Ultra, RTDs and Non-Alc Lead

Dear Client: As always, BBD has your very early read on July 4, from the gut reactions of teens of bev alc wholesalers from across the country. Wild card: Of course, this year's event was co-mingled with World Cup, and over the weekend, no less. It better be good for booze.  Many noted a much stronger trend in June (several noted mid-single digit jumps overall vs. YA) than in recent months, preceding the holiday. And early July 4 reads are