Gallo’s Britt West on High Noon’s Second Act, VMC’s Crossover, and Learning to Speak Beer

Dear Client: Britt West returned to the white-hot airwaves of Beernet Radio last week, and the timing was about as good as it gets: the Monday after July 4th, with distributors still counting what moved and what didn't. Britt is chief commercial officer at Gallo, running the biggest spirits-RTD portfolio in the country, leading with High Noon, VMC, Lucky One, Salt Point, plus tetra-wine, et al, and a light lager moving through beer houses.  THE JULY 4TH READ: TAKEOUT WAS