Bud Light Seltzer Debuts with Edgy New Spots

Dear Client:  The Truly franchise isn't the only hard seltzer brand rolling out a big, new lemonade line extension this month (with pretty much all the other major seltzer brands following suit later this year).  Bud Light Seltzer Lemonade, the new extension off Anheuser-Busch's roughly 10 share seltzer brand, Bud Light Seltzer, officially hits markets Monday. As you may have guessed, the main configuration will be 12 oz. slim black can variety 12-packs, carrying four flavors: Original Lemonade, Black Cherry