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Dear Client: In what has been a soft year for bev alc sales thus far, spirits-based RTDs remain a standout, achieving 22.1% dollar growth YTD in total US NIQ scans through May 17. So, seeing as the segment continues to shine in this rather dim time, we tapped Bump Williams Consulting president, Dave Williams, to obtain a deeper dive into its continued growth. One immediate takeaway? It’s not all smooth sailing in the spirits RTD scape. The data from Dave
RTD Spirits Stay Hot, But Most of the Heat’s At the Top
Dear Client: In what has been a soft year for bev alc sales thus far, spirits-based RTDs remain a standout, achieving 22.1% dollar growth YTD in total US NIQ scans through May 17. So, seeing as the segment continues to shine in this rather dim time, we tapped Bump Williams Consulting president, Dave Williams, to obtain a deeper dive into its continued growth. One immediate takeaway? It’s not all smooth sailing in the spirits RTD scape. The data from Dave
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