How Lalo Tequila Keeps it Fresh with High Proof Series

Dear Client:   Lalo Tequila, part of the Fifth Generation portfolio, announced yesterday the 2026 edition of its High Proof series. "With the third edition of the High Proof, we wanted to produce a tequila that honored traditional methods while still pushing the boundaries of what a blanco can be," says co-founder Lalo Gonzalez. Your editor got on the horn with Lalo to discuss the latest launch, innovation strategy and how things are going post-Tito's acquisition.  HOW THE HIGH PROOF SERIES