Hood River Regroups After Pendleton Sale

Last year, Oregon's Hood River Distillers sold off its flagship brand Pendleton whisky to Cuervo for a tidy sum of $205 million [see WSD 12-14-2017]. Having divested the portfolio's leading brand, 2018 will be a transition year for the company as they reorganize the portfolio and corresponding sales divisions, while making some changes in route to market.Hood River president Lynda Webber tells WSD the company's growth will likely be slower, and possibly flat this year, as a result. "I'm totally