Dear Client: As reported last week, Foley Family Wine & Spirits announced it is launching a new Foley Total Beverage business unit alongside the acquisition of DrinkAde AlcoholAde wellness shot brand. Your editor got in touch with FFWS president Shawn Schiffer to discuss more of the details behind the acquisition and plans for the new business unit. WHY DRINKADE? Recall, DrinkAde is a single-serve 3.4 oz pre-alcohol wellness shot brand, available in Cherry Ice, Lemon Lime and Blue Razz flavors.
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