Dear Client: This week is the time to start launching the first of your holiday campaigns– at least that's according to a panel of consumer data and marketing experts the Distilled Spirits Council (DISCUS) hosted on a webinar yesterday. The panel brought together representatives from technology and analytics company Inmar Intelligence as well as team members from digital marketing firm Flywheel Digital to discuss how brands can be ready to seize the moment and best market to consumers this holiday
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