B-F Discusses the Big Picture for American Whiskey

With sales flat for its first quarter ended July 31, Brown-Forman's earnings call this morning was fairly lackluster and devoid of brand performance details in the US. Though sales were up 3% to $921 million globally. In the US, B-F cfo Jane Morreau said Old Forester, Woodford Reserve and Jack Daniel's Tennessee Honey outperformed category growth while Canadian Mist, Early Times and Southern Comfort grew slower than the category. But the real meat of the call was a discussion about