William Grant & Sons Expands into Mezcal

Dear Client:William Grant & Sons, distillers of Sailor Jerry rum, Milagro tequila and Glenfiddich single malt Scotch, has added Montelobos Mezcal Joven to its spirits portfolio. William Grant is the first major supplier to enter into the mezcal category, normally reserved for artisan distilleries. "We see significant growth potential in the category overall and project it will be a major trend dominating the industry in the coming year," says Gino Luci, senior brand manager of Montelobos Mezcal Joven. For the